When conducting a clinical research trial, one of the most important variables you will need is participants. There are many people who are willing to undergo medical testing for money. With their help, you can evaluate the effects and success of your products and conduct any additional research you deem necessary. However, recruitment for these types of jobs can be difficult without a training plan. If you are tasked with the recruitment of subjects for your company’s clinical research, you should check out our tips for finding participants below.
Target Your Recruitment
The first and most valuable thing that you can do to find subjects for your clinical trial is to target your recruitment. The actual number of participants you end up with is always vastly less than the number of applicants you started with. This is often due to the fact that most interested subjects do not make it past the pre-screening phase. If you need participants of a specific age or gender, advertise in spaces that they would frequent. This can save you a lot of valuable time later on when it comes to cutting out subjects who do not fit the bill.
Set Yourself Apart
Let your potential patients know what sets your services apart from other medical care. A study conducted on medical testing participants showed that one of the reasons people participate in medical testing for money is the personalized care they receive. This is similar to consumers picking one brand over another just because of its custom packaging. Make sure you advertise this as a part of your marketing efforts. Let potential clients know that they will receive some of the best care from some of the best doctors in the field. This is sure to bring those hesitant into the fold.
Use Social Media
Social media is a free marketing tool that you can use to your advantage. Many clinical research trials are operating on limited resources. Rather than spend all of your money on advertising, head to Facebook and Twitter to find your potential applicants. Social media also allows you to target specific groups, so you can reach your ideal subjects with ease. If you are in need of a free and easy way to advertise medical testing for money, use these types of platforms.
If you are conducting a trial that has to do with health and wellness, physician referrals are an excellent way to draw in applicants. Whether you are studying pharmaceutical drugs or dandruff shampoo, there is guaranteed to be someone interested in your local physician’s office. Spread the word about your trial and let doctors know that you welcome referrals. If they have a patient who may be interested, they can direct them to you.
Show Projected Value
Many people who undergo medical testing for money expect to earn a large sum for simple trials. However, this is not often the case. Most clinical trials can only offer limited compensation. This is why it is important for you to market the projected value of your trial. In addition to money, explain to your potential subjects that they may also receive the benefits of the product you are testing. Sometimes, the chance to test your product can be a great selling point, too.
Post On Research Sites
Finally, the next best thing you can do to recruit new study participants is to post on the right websites. Job boards and clinical research sites are where you are most likely to find interested applicants. If you need help, consider using the services of an internet advertising company to help market your clinical trial. Spread the word about your trial online so that you can draw in potential subjects.
Finding people who are willing to undergo medical testing for money can be a difficult task for your company. However, there are plenty of options available for you to find what you need. By utilizing social media and job boards, you can do a large part of your marketing for free. Additionally, you can draw in interested groups through physician referrals and targeted recruitment. Follow these tips above the next time you are conducting a clinical research trial.
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