Restaurant marketing entails the utilization of promotional strategies for the purpose of bringing customers in to your business. The restaurant business is highly competitive, so it is important that these business owners take advantage of a variety of marketing opportunities like Chicago Gourmet. If you are a food establishment business owner, you may be interested in these top five restaurant marketing tips.
List Your Restaurant
Many restaurants lose out on customers because they are not listed in some important websites. Making sure that your business is listed on Yelp and Google Places can be the first step to bringing in traffic. Before you sign up, try to have as much information as possible prepared for your listing. People will want to know everything from the menu to the amount of parking available. Then, once your business is listed you can enjoy the benefits of free advertising when customers are searching for a bite to eat online.
Use Social Media
Social media is another important aspect of any business. As a restaurant, you may want to focus more on image sharing sites like Instagram. Posting high quality photos of your food will give your marketing a serious boost. Try announcing a new weekly special or share your latest drink creation from the bar. As long as you are consistent, users will be drawn to your social media channels so that they can keep up with everything you have to offer.
Loyalty programs are a key marketing tool for restaurant owners. If you want to keep customers coming back, you should definitely consider offering them discounts, a 10th meal free or even a drink of their choice to say thank you for your patronage. When these customers feel appreciated, they will feel more inclined to return. Consider what benefits would be best to offer at your restaurant and build a loyalty program out of that.
If you really want to get your restaurant’s name out there, another great marketing tip is to invite local influencers. Food bloggers, journalists and other media influencers can all have a great impact on your restaurant marketing. Reaching out to these influencers is a simple and free way to get press. You can even host a special VIP night at your restaurant where vendors, restaurant equipment suppliers, influencers and loyalty program holders come together for a great meal. With any luck, the foodies and journalists will find your restaurant worth writing about. Just ensure that they have a positive experience!
Open Online Orders
Online orders are growing in popularity. This means that you can improve your business with a takeout or delivery option. Sometimes, customers want to enjoy their food at home. Consider creating an online ordering option on your website so that they can eat up without getting dressed up! If you promote this new feature, you will definitely see an increase in your restaurant sales.
Restaurant marketing is an important part of the food business. In order to stay competitive, you need to have the right tools to help you bring in business. Listing your restaurant online and offering takeout or delivery options can be the best way to increase your customer base. Try it out for yourself and see how these restaurant marketing tips work for you.
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