Must Know Profit VS Revenue Differences To Measure Business Success

For man aspiring entrepreneurs, learning the ins and outs of the business world starts with a few simple definitions. Profit VS Revenue is one key distinction that can trip a lot of new business owners up. If you are interested in learning about these terms and more, keep reading below. There, we have outlined the top definitions that you need to know for measuring your business’s success, whether you plan to start a franchise or have owned a small business for quite some time.


When it comes to profit VS revenue, most average consumers are most familiar with the term profit. This is a term that can often be used interchangeably with net income, net profit or “bottom line.” As a business owner, long-term profit is likely your main concern. Profit is determined when you take the earnings from sales minus all overhead, business, inventory and franchise costs. Essentially, this is what is left over after you have paid all of your bills and debts.


Revenue, unlike profit, is the amount you earn regardless of expenses. This is considered the total amount you make before anything is taken out. For example, if you sell a lamp for $20, your revenue is $20. On the other hand, when you consider profit vs revenue, your profit would be the amount left over once you pay for the expenses of selling the lamp. It is important to keep from confusing these two measurements in order to ensure that you have an accurate idea of your business’s earnings.


Assets is a term that refers to the economic resources your business has at their disposal. The term assets can include things like inventory, office furniture and office supplies. It can also include things that are not physical, like intellectual property, called intangible assets. These items are considered assets because they count toward the total worth, or value, of your business. They can also be sold off in the event that your business needs to be liquidated or you list your franchise for sale. This is a must know business term to keep in mind.


Income is a term that is loosely used to represent the overall earnings of a business. This word is often used synonymously with both revenue and profit. However, in a financial setting, income almost always refers to the net profit of a business after operating and fixed expenses. It is similar to revenue in the sense that it often accounts for positive cash flow. Overall, though, this term is most closely associated with the profit of an organization because it takes into account the expenses as well.


Sales is unique from the profit VS revenue debate because it focuses on the total amount earned from goods and services specifically. Unlike income and other terms, which can relate to any form of earnings over the course of a specific period, sales and net sales will be strictly determined by a consumer exchange. If you are looking to see how well a specific product is doing, it would be best to look at the sales. If you want to know how much you are earning from the product, you would look into the profits.

Net Margin

Finally, net is another term that can be combined with any of these above definitions. Essentially, net represents the number of sales, profit, or revenue after all other deductions have been made. This is why the term net revenue can often be used synonymously with profit. When you read about net margin equity, they are talking about the net margins in the business. The addition of “net” suggests that the number includes only the money remaining after all expenses have been paid.

Determining the difference between these various business terms can be difficult. Profit VS revenue and other key definitions involves a nuanced understanding of the types of business earnings. If you are an entrepreneur, it is a good idea to familiarize yourself with these terms now. Keep track of the definitions above and refer back to this post should you ever need a helpful reminder for your business.

Image from

Leave a Reply

Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll To Top