Among the many challenges facing small businesses today is the need to create a strong social impact, one that reaches their target audience and also helps to create a positive branding image. With so much emphasis placed on social networks such as Twitter, Facebook, and Instagram, small businesses can’t afford to simply sit on the side lines and not engage with the community. One of the major advantages of the internet, businesses can reach a wider audience, but they are also held accountable to their social impact.
Today, a digital marketing plan and social engagement are a must for any business of any size. So where does that leave yours? What it means is that you’ve got to figure out the best way to make a strong, unique, and positive social impact. Obviously, some techniques will prove more fruitful than others, so there will be a bit of trial and error involved. To help you with your quest of making a social impact, here are a number of tips worth trying.
Figure Out What Your Social Impact Will Be
All companies have a mission statement, and this statement goes right to the heart of the business and its purpose. That same approach can be used to figure out what your company’s social impact will be. It’s important to sit down and really give thought as to how you want to impact your community, and those outside the community. You could construct a green building for your company. Or, you set up new initiatives to make your business processes more sustainable. Once you determine what your social impact goal is, then you can create a plan and lay out the necessary steps to help it grow and prosper.
Put A Social Impact Program In Place
You can also create various social impact programs and then make sure the program is getting the resources it needs to succeed. Resources will include staff, money, time, and effort. Of course, all tasks should also be tracked and measured so that you can figure out if your efforts are working or if you need to make some adjustments.
Social Networks Can Be A Great Promotion Tool
While using social networks isn’t enough to say you’ve made a social impact, you can use these tools in a positive way. Your social networks such as Facebook, Twitter, and Instagram provide businesses with the perfect platform for promotion and discussing a business’s social impact efforts. This creates marketing funnels by connecting with potential customers who have a similar interest in the community.
Another benefit in using social networks to get the word out is that you can do it in a way that is engaging and interesting to the audience and doesn’t come off as too pushy or too much of a marketing plan.
Don’t Forget To Engage In Person
Even though there is a lot of focus on the various social networks as a means of creating a social impact, it’s important to also remember that engaging with the public in person is equally important. This could mean things such as attending trade shows, sponsoring a local sports team, taking part in charity events, and basically becoming an active member of the community.
When you do show up at these various public events, it can also be helpful to bring along branded items for giveaways. These act as a great marketing tool as it helps you spread the word and create customer awareness. Look for items that you can customize such as what you’d find at Lapel Pin Superstore, which has some great custom lapel pin choices. These items can increase awareness for your cause and boost your social impact.
Social Impact Is An On-Going Effort Rather Than A Quick Solution
In your small business’s quest to make a social impact, there are a number of routes you can take, and tips you can use. Perhaps the most important piece of advice for businesses is to keep in mind that it’s not a one-time fix, rather it is an on-going and consistent effort that will pay off where social impact is concerned.