5 Product Naming Secrets To Build A Solid Marketing Foundation

Naming your first product is an exciting time. But, it can also be an overwhelming time. The pressure to get your product name exactly right is ever looming. With so many different factors to consider, how can you be sure you are picking the right one? If you are worried about naming your product, take a second to read this post. These expert product naming tips will help you to pick a product name that builds a solid foundation for future marketing and advertising.

Make It Descriptive

Every product name should describe the object. This is a must. Otherwise, you may be unintentionally deceiving consumers. Make sure you keep your product name descriptive and specific. This way, consumers know what to expect. Delivering on customer expectations is a huge part of successful business. Product naming will be most effective when you make the name descriptive and specific.

Keep It Short

The longer your product name is, the easier it is to forget. When naming a product, keep it short and simple. You want to be sure that consumers can remember the name easily, just as you remember the name of your CRM app easily. This will help to build brand recognition. Using words that are only three syllables or fewer is a good benchmark to keep in mind. By keeping your product name short, you are helping to make your product memorable.

Make It Easy To Say (And Spell)

You want to be certain that prospective customers can easily say and search your product name. That means when naming your first product, you need to make sure that it is easy to pronounce and easy to spell. Make sure you test out your product name by asking others to spell it after hearing it. Also be sure to ask others to pronounce your product name after you have written it down for them. This is a good way to make sure your product name will be easy to pronounce and easy to spell. That will certainly make it easier for customers to remember to search on Google.

Be Unique

As with everything in business, you want your product name to be unique. This will help you to stand out from the competition. Think of the standout companies in recent history – Apple’s Macintosh product, or the Blackberry. These names defy some of the traditional product naming strategies. However, their uniqueness somehow works for their products. Just make sure that you test these unique product names names out with some market research. You may find yourself surprised at how ell they perform.

Ask For Suggestions

If you are really in bind, a little help never hurt. Ask family, friends and even employees for product name suggestions. You are sure to hear a couple of decent ideas. These suggestions may not ever actually become the final product name. However, they will definitely provide you with inspiration, just like Philip Nel. Suggestions are a great jumping off point in the product naming process. Keep this option in mind when you feel like you are coming up short.

If you are naming a new product, it can be a bit daunting. How will you know when you have found the perfect product name? Use these product naming secrets above to create the best name possible. This will help you to build a solid foundation for further marketing and advertising strategies for your product and business as a whole. Just make sure you include your products somewhere on your DIY website for a boost to your online presence too.

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