Planning great marketing strategies depends on collecting the right marketing data. Obtaining sufficient data enables businesses understand customers’ needs to serve them better. It is used to predict upcoming trends and prepare for them in advance. Furthermore, the data can gauge the effectiveness of marketing campaigns. But, many times, business owners are at a loss as to which marketing data for focus on. To dispel this confusion, this post points out the five major market data types every business should collect and measure.
Collecting primary data requires thorough research to find out purchasing reasons, price and improvement suggestions from customers. Of course, these details throw light on present sales status. Also, this type of data helps in determining the efficiency of current marketing practices. Generally, businesses apply various techniques like telephonic interviews, online surveys and direct customer feedback for obtaining relevant data. All in all, primary data offers invaluable information, making it easier to create marketing strategies.
Customer Identity Data
Before launching promotional campaigns, knowing your customer is crucial. Customer identity data offers an in depth understanding of your target audience’s lifestyle and habits. Start by collecting basic information like customer full name, gender, address, profession and contact details. In addition to this, you can ask for details like favorite food, color, number of pets or liabilities relevant to your business. Surely, the right set of customer data will assist in personalizing your marketing efforts, gaining better success for your business.
Another important part of market research is collecting competitor related data. First off, evaluate the marketing campaigns of competitors and their success rate. Next, list what you like about those campaigns or don’t. Then, investigate their product or service features, pricing policy and customer service quality. Certainly, these details indicate competitors’ weaknesses, allowing marketers to develop marketing strategies around them.
Market Sales Data
Since market sales determines the chances of business growth, collecting this data is imperative. Examining the number of products similar to your business’s offers fair idea about market scope. Plus, survey sales quantity of such products, price points, usage frequency and longevity. Definitely, detailed market sales data will reveal size of market, providing clue on enhancing the efficiency of marketing tactics.
Operational data offers key insights about customer behavior and their interactions with your business. Moreover, this type of data informs marketers about recency, frequency and monetary value of customer transactions. Undoubtedly, tracking the number of purchases, cancellation and product returns can offer pertinent data. You can measure communication channels, click through rates, website visits, customer complaints and queries, analyzing their overall experience. On the whole, collecting operational data directs your marketing endeavors in the right direction, attracting more customers.
Knowing which market data are important to collect helps marketers proceed with a definite plan. Each type of data offers vital insight about a specific aspect of marketing like customers, demand, competition and market size. Additionally, obtaining operational data simplifies measuring customers’ satisfaction level. Obviously, these data play a key role in developing better marketing strategies and ensuring greater success.
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