5 Reasons Why You Need App Store Optimization (ASO)

The growth of mobile apps have pushed businesses to focus specifically on mobile marketing and exposure. The founder of Facebook, Mark Zuckerberg, pushed for the company to become a “mobile first” organization. Following suit, many companies have developed apps to complete a multi-channel marketing experience. However, it can be challenging for customers to find your app.

Customers are increasingly becoming busy with each passing day. For that reason, they will work with anything that brings convenience. Today, no one has to queue at the restaurant to get food over lunch breaks while there amazing pizza delivery app that could help with that. That is not all. They want instant access to their favorite games, TV shows and services. Whether it is a gig app or on demand task, there are so many apps that change the way we interact. With so many apps competing for customers, you should make your app stand out.

The best way to help customers find your app is through App Store Optimization (ASO). This process is also known as App Store Marketing or Mobile App SEO. If you are a developer, it means that there is a market waiting for your app to make their life easier. They just need to find your company’s app on their phones. For your app launch to be successful, you need ASO for the following reasons.

Target Marketing

Note that the market is enormous, but not everyone is interested in your app. You, therefore, need to ensure that word regarding your app reaches the relevant audience. It takes careful marketing planning to identify the right audience to target. ASO emphasizes the need of using the right keywords and relevant content for a specific audience. What that means is that without ASO, the intended market cannot be able to find you and your chances of ranking high for the right users to see you are also very low.

Increased Conversions

There is no better way of increasing your conversions and sales than using App Store Optimization. For one, through the proper use of keywords, having great content and using paid ads, you will get more traffic. As more users find your app from many countries around the world, you will get higher conversion rates. Consequently, that will generate more leads, conversions, and sales for you: that is more downloads.

Long Term Benefits

While App Store Optimization cannot work overnight. The returns will be worth your while. Remember that this is a long-term investment and that you will reap from in the long run. While you devote your efforts towards ASO, do not be weary. The strategy is there to create stability in your digital marketing efforts.

Cost Advantage

If you have just launched the app, you might not have the resources to get slots in magazines and TV commercials. The beauty of simple SEO strategies is that you do not have to break the bank to get it going. The most incredible part is that on top of it being affordable, it is also very effective. However, that does not mean that you should anticipate spending zero on ASO. Parting with a few bucks to push your app through influencers and paid ads will be worth your dime.


Note that digital marketing banks on involvement. App Store Optimization offers you the perfect chance to engage your audience. That could be through educating them using explainer videos and Infographics or entertaining them by producing engaging content.

Customer engagement has everything to do with the success of a product. It is also an excellent avenue for establishing challenges that the customers might be facing and getting ideas on how you can improve your product.

If you have are not yet on board, you need to get started with ASO as soon as now.  You cannot afford to continue missing out on the benefits above.

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