Most companies want to get more sales, but many don’t have any idea how to make that happen. They keep trying the same tired marketing strategies over and over with the same, tired results. If you find yourself in a marketing rut, maybe it’s time for a change or upgraded business automation. As we move into 2016, here are some tips for tweaking your mobile marketing campaign.
Make Sure Your Site Is Mobile Friendly
You’ve heard it again and again, but it is still worth repeating: make sure your website is mobile friendly. Despite the huge push in 2015 for websites to either have responsive design or create a separate mobile friendly version, there are still businesses that are not on board. Google’s updated algorithm that was released in April 2015 has had a significant impact on website rankings. Sites without it don’t rank as well as those that do. If you aren’t sure where your website stands, Google has a Mobile Friendly Test that will not only show you what your site looks like on a mobile device, it will also give you pointers for making your website even more mobile friendly.
Focus Your Target Marketing
If you’ve been in marketing for any amount of time you know all about knowing your audience and have fully examined the value of honing your target audience. It’s good advice and well worth the time to do it – and do it right. Identifying the main market segments will allow you to zero in on a certain segment of your target customer, allowing you to speak directly to them, to meet their needs, and to solve their problems. As a result, your marketing efforts are more finely focused because you are more tuned in to what your customer segment needs or wants. This is a powerful sales tool and works far better than just tossing out a few untargeted ads and hoping for the best.
Design a Killer Mobile App
Early on in the mobile tech game things like business apps were only used by certain types of businesses – usually tech related. That is no longer the case, though, as mobile has become so ingrained in our lives and mobile has become such a mainstay in our lives. People won’t even leave the house without their mobile devices and many keep them next to their beds when they sleep. It’s the first thing they see in the morning and the last they see at night. They make their shopping lists on it, use it to research products they want to purchase, and text their friends. You have to go where your customers are and most of them are on mobile devices. Your app will keep them engaged with your brand.
Create Viral Content For Awareness
Viral content is what will set your company apart from your competition. Viral content gets read – and shared. If you put it in the hands of your users they will put it in the hands of their friends and family through text, email, and social media. It will help you build a strong list of loyal followers and attracts new ones. When it is done right it will drive sales through the roof. Tailor it to your audience because it all comes back to attracting relevant traffic. There is no real point in drawing traffic if it isn’t relevant – not if you want to make sales, anyway.
The Sale Is Not The End Of The Relationship
This is where too many companies fall flat. They see the close of the sale as the end of the relationship. That does not have to be the case, and most of the time it shouldn’t be. The close of the sale should be the beginning of a relationship. Yes, you built the relationship as you wooed them with your marketing, attracted them to your site, enticed them to download your app and opt in for SMS messages, but that was just the courting. The sale is the marriage, now you need to keep nurturing that relationship so they become loyal customers who will return to your business again and again. Use text message marketing to get a little more personal. Use their name, note recent purchases or activity on your website or app, ask questions about their customer experience or purchase, let them know that you see them, not just dollar signs.
Mobile technology is here to stay so your best course of action is to utilize it in the most effective ways possible. Attract relevant traffic, drive sales, and create loyal customers. Those goals should be a major part of your 2016 marketing strategy.
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution he helps businesses and organizations communicate effectively with their customers or members.
Image from http://www.visibilitymagazine.com/google-ups-the-game-in-the-move-to-mobile/