Basic Knowledge On The Process Of Creating A Company Website

In today’s digital world, it is no longer feasible to run a business without having any web presence, even if you are a brick-and-mortar store. It does not matter what product or service you sell; it is essential to market. Regardless of what type of business you have, there is no doubt that a strong online presence can help establish your brand in the long run. Even with a simple, well-designed company website, you can engage with your existing client base, grow your audience and sell easily in new markets. The process of creating a company website may seem daunting and for a time it really was. But, it has become a lot simpler these days and you can use the following guide to do so. Let’s get started.

Purchase A Domain Name

The website domain name refers to your address and people will use it to find you. Therefore, choose something that can be remembered easily and is related to your business, or company name. As soon as you register the name of your company, buy its domain as well, even if you don’t create a website straight off. Top domain names end with .com and they can be expensive.

Think About The Purpose

After registering the domain, you have to think about the purpose of the website. Are you setting up a blog? Do you want to showcase your work? Do you intend to use it for selling products and taking payments? If it is the latter, you need to use a small business website builder offering ecommerce functionality.

Search For A Hosting Provider

Choose a hosting company for storing your data and making it available on your domain. Different factors determine what provider you choose, such as bandwidth, storage limits as well costs. See if the hosting provider offers an SSL certificate, which is meant to keep information secure. You also need to take a look at the content management systems they use, such as WordPress, or Joomla.

Select A Website Builder

You don’t need a professional web developer and designer to build your website, as there are plenty of free as well as paid-for platforms available. Most allow you to just drag and drop the components you want to add, such as photo galleries, contact form, videos and more. Some of the website builders you can check out are WordPress, Wix, GoDaddy, Shopify, Zoho and Squarespace.

Plan The Site Map

The next step should be to make a map of the pages that you want on your company website. This will depend on the type of business you are running, but there are some common pages that websites have. These include home page, About Us section, services and contact section. Ecommerce websites can be more elaborate and complex. You should ensure that you have added a call-to-action button, such as ‘contact us’, or ‘buy now’. Also add links to your social media pages, if you have them.

Add Content And Photos

It is time for you to think about the content to add to your website and how you will link the pages together. The content will include information about the products and services you offer, contact information, a list of your offerings with prices and more. It is also a good idea to share the story of your company and also add testimonials and reviews of customers for building credibility. During this process, you also need to think about search engine optimization (SEO). Small business site optimization means you should use relevant keywords in the content, so your website will appear higher in search results, allowing potential customers to find you easily. The content you add can also include images and videos, as these will help in grabbing and retaining attention.

Promote And Monitor Your Website

While you should certainly take advantage of good SEO strategies for entrepreneurs, you also need to use other methods for promoting your website like pay-per-click advertising. These are the ads that are usually displayed on top of search engine results. Likewise, you also need to promote your business on social media. Even if you do not have a big budget, it will certainly help you in improving your website’s visibility. Be sure to check the analytics of your website on a regular basis as well. This will help you see how people are responding to your website and if you need to make any changes to it. Moreover, you also need to ensure that your website stays relevant and content is up to date.

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