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Agents and brokerages alike value high-end real estate marketing tools. As a marketing professional, you need to learn what the best real estate marketing tools are. In doing so, you will increase your chances of getting hired by realtors and brokerages. If you can implement the best tools well, you can increase your profits and generate great results for your clients simultaneously. Read on to discover the best real estate marketing tools to get more leads.
Home Valuations
Successful marketers use home valuations as a real estate marketing tool. Home valuations allow sellers to receive updates on their properties. These updates come in on a monthly basis. They do so right from the sellers’ websites. The implementation is fairly simple as well. All you have to do is assist the seller in filling out necessary details. Then, realtors can gather the seller email addresses to use as new leads. Use this easy yet effective real estate marketing tool to boost your profits.
3D Cameras
Marketers also increase their client bases by using 3D cameras as real estate marketing tools. With 3D cameras, you can enhance potential buyers’ experiences. When they view properties online, they get immersed into the property itself. They can transition from room to room as they please. Each time they enter a new room, they view it as if they were actually walking into the real-life room. This feature allows prospects to envision how they would alter the home, where they can place their belongings and what living in the house would be like in general. In these ways, 3D cameras can grow an online business. They assist real estate agents and brokerages in obtaining more leads.
Social Media
Another one of the most effective real estate marketing tools is social media. As a marketer, you are well aware of how social media can be used to promote products and services. Many real estate agents and brokerages fail to utilize the available platforms, assuming that they will not benefit them. Show them that channels like Twitter, Instagram and Facebook can actually increase their leads. Create business accounts on various platforms for them and begin posting their high quality photos. Include links to their websites. Share good press and engage with prospects. Many marketers use geofence advertising to target potential house buyers in the area. Use this marketing tool to give yourself a value boost in the real estate industry.
Google Analytics
Google Analytics is one of the best real estate marketing tools as well. This should not be a surprise since Google is one of the most popular search engines. By installing Google Analytics for real estate purposes, you can drive more traffic to websites. Combine this tool with other site optimization tips and you will increase profits substantially. A real estate agent’s website that has Google Analytics installed provides tracking capabilities for various metrics. If you can understand the metrics, you can work toward improving them. If you notice that certain types of content do not drive a lot of traffic, take steps toward improving that content. Then, you can generate more leads for real estate clients.
Email Marketing Software
Lastly, marketers use email marketing software (EMS) as a real estate marketing tool. EMS systems allow real estate agents to reach more prospects. Use this type of system to reach more of your target audience. Marketing professionals do so by reaching out to leads that they receive from emails. Email marketing produces high returns when implemented correctly. Avoid emailing prospects late at night and early in the morning. If your emails wake them up, they will get annoyed and unsubscribe to your emails. Send messages out in the middle of the day. That way, prospects will be pleased to receive your emails and can view them during their lunch breaks and/or when they get out of work. Your email branding will pay off if you launch campaigns at good times. The best EMS systems allow you to automate emails so that you can send them out at the best times possible. Invest in email marketing software to increase real estate leads.
In order to increase your value as a marketer in the real estate industry, you need to implement the best real estate marketing tools. Learn how to utilize home valuations. Convince clients of the power of 3D cameras by explaining that consumers respond well to the virtual reality feature. Use social media platforms to promote properties on multiple platforms. Install Google Analytics into your clients’ websites to constantly improve strategies. Additionally, invest in email marketing software to enhance your clients’ email campaigns. Utilize these best real estate marketing tools to get more leads.
