Business First Family Business, Accounting, Finance, Investing, Marketing And Management
Signs are the most practical way to advertise your business in a public setting. Business owners should carefully consider multiple factors when designing business signs. With many options to consider, it’s important to do your due diligence. To help you get started, we’ve compiled the most important features to consider when creating and putting up a business sign.
Location
Proper placement of your sign will increase your exposure. A sign that is out of sight will not benefit your business. Consider placing your sign directly in front of your business in order to direct foot traffic. If your location is difficult to find, multiple business signs can help direct consumers directly to your door. Depending on what your marketing segmentation is, the signs should be very easy to see and follow. Of course, location is a key feature of your signage.
Material
When creating a business sign, durability and appearance are equally important. The material you choose should depend on the conditions your sign will be enduring. Aluminum is a popular and lightweight choice. For something more temporary, coroplast is the way to go. On top of that, coroplast is easy to install. Also, it can be used repeatedly. Whatever your needs may be, make sure to compare different materials before you put up your sign.
Information
The point of a sign is to convey a message about your business. When you think about your message, decide what you consider the most important point of your business. Are you fundraising for nonporfit organizations? Is it your low prices? Do you offer better customer service than the competition? Once you know what your biggest strength is, let it shine. A concise sentence or catchphrase is the best way to effectively relay information to your target audience.
Design
When you market your business through commercials or print ads, you make sure to present an eye catching design. Your business sign should be no different. As a business owner it is your sole responsibility to market and grow your business. When you consider your design, everything from color to word choice is important. Since you have already chosen a guerilla marketing direction to take, focus on presenting it in an aesthetically pleasing way. Design is the first thing the customer will notice. Be sure to concentrate on putting forth a good design to draw their eye to your business sign.
Cost
Every piece of marketing material in which you invest factors into your budget. The same applies when you create your business sign. There are many ways to lower the cost of your business sign and still maintain quality. Other factors we have already discussed such as design and material offer many options at different price points. For example, it will cost more to hire a graphic designer than to create your own design. Consider your options to create a cost effective business sign.
A business sign provides value to your business. Not only does it let consumers know where you are located, but a distinctive sign can create brand recognition. When it is time to create such an important piece of marketing material, keep these factors in mind. This will allow you to create the best sign possible. Consider each of your options carefully to create the perfect business signs for your business.
Image from http://www.facilityinnovationsgroup.com/choosing-sign-companies-for-your-firm/
