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Businesses need to choose the right font for their websites in order to attract customers online. A website’s font is just as powerful as some advertising strategies that companies use. It is part of the first impression that your website gives visitors and can set a tone for the rest of their stay on your site.
The thing about fonts on your website is that they can set the first impression for new visitors to your website. Having the right font is essentially the outfit for your brand. The font you choose can say more about your brand than any words could. That is why choosing a font that best fits your overall brand and style is important. There are several fonts that you can access for free. You can get even find Western Fonts easily. However, you should not base your font choice solely off of convenience or cost.
When you choose the wrong font, you can change the overall personality of your brand. This gives people the wrong impression about your brand and your company. A slight change to most major brands, and you would see a massive difference in their presentation. That’s how key a font is. It isn’t as simple as finding sans serif or serif fonts downloads online somewhere. It takes a real choice. Knowing where to begin with your font selection is perhaps one of the biggest steps in branding your company. Finding the right font can affect so much that it should not be a choice made casually. Continue reading to learn how to choose the right font for your brand.
Difference Between Sans Serif Vs. Serif
Knowing the difference between these two font types is the most important aspect. The difference is in the name itself. A serif is a sort of decorative stroke that will finish off of the end of the stem of a letter or the “feet” of the letter. A sans serif doesn’t have those.
Serif fonts tend to be a bit more ornamental and will have serifs that extend from the ends of each letter. A sans serif font is cleaner and has precise ends. Thus, it is usually better for companies with more serious, professional brand identities. Each style has a personality unique to itself and can communicate a wide array of messages that are very different from one another.
So, which one do you choose for your brand?
Serif Fonts
Serif fonts have been around quite a long time, going all the way back to the beginning of the 18th century, when carving into the rock was the only use of fonts. But today, we still see a lot of different serif fonts in use. Generally, they are in more traditional mediums like magazines, newspapers, and books. This is because serif fonts are seen as more refined and classic. Serif fonts tend to give off a feeling of confidence, elegance, and trustworthiness. This makes serif fonts a good choice for companies that want to appear established, serious, and more reputable than their competitors.
A few examples of the types of companies that use serif fonts would be insurance companies, editorials, and business law practices. These are all companies that exude professionalism and seriousness, making serif fonts a good choice. The most notable fonts that fall under the serif font family include Garamond, Georgia, Baskerville, and Times New Roman. There are, of course, many other options to choose from.
Sans Serif Fonts
Whereas serif fonts lean heavily on things like history and tradition, the sans serif fonts embrace a modern aesthetic and a sense of simplicity. They obviously lack the serifs that make their counterpart stand out and use clean, simple lines that are generally the same width throughout.
Web designers, in particular, tend to like sans serif fonts because they offer cleaner lines for on-screen use. These sharp edges and clean lines are able to render a bit more clearly on a screen. This improves overall legibility for users. Brands that use sans serif fonts tend to project a feeling of being informal, casual, approachable and being very friendly. These brands want to appear to be more relatable and youthful, giving them a more approachable look.
Tech companies and start-ups tend to like these fonts because they want to project a sense of being more humanistic and being on the cutting edge of their industry. A few popular fonts in this family are Open Sans, Proxima Nova, Arial, and Helvetica.
The type of font that you choose can dictate your appeal to a certain audience without saying a word. For this reason, it is important to know which style would better suit your company, giving off the first impression that you desire.
