Many businesses use search engine optimization to help drive traffic to their website. However, not all of them have an effective content marketing strategy to accompany their SEO. Content marketing services may be able to help. In this blog, we’ll dive into some more detail on what SEO is and how you can combine it with content marketing to deliver improved organic search engine traffic for your business.
What Is SEO?
Many bigger companies rely on a nationwide SEO strategy that improves a user’s experience with your website. It also makes your site more attractive to search engines and prompts them to display your web pages to Internet users. This approach can be effective if you run a global brand that has a nationwide presence. However, if you’re a smaller company that lacks such a presence, a nationwide SEO strategy is a fairly blunt tool. Instead, you should consider using local SEO. Nearly half of Google searches are local. The top local SEO marketing tips allow you to capture and analyze the search behaviors of people in the areas near your business. That means you can target your SEO strategy to your business’s specific customers, and you can get a much sharper understanding of how your strategy needs to adapt over time.
What Are The Benefits Of SEO?
Of course, there are numerous benefits of search engine optimization for your organization. For a start, SEO helps you drive quality web traffic and generate a higher online ROI. Certainly, this will help you improve site usability, enhance brand awareness, and promote credibility. Moreover, SEO will support your pay-per-click (PPC) advertising campaigns and help you sustain a competitive advantage. This way, you can reach more online users, rank higher in local searches, and maximize your visitor engagement rates. Even better, leveraging SEO enables you to generate quantifiable, measurable results. Certainly, you must understand the benefits of SEO to analyze its relationship to content marketing.
What Is Content Marketing?
Content marketing is the creation of pages on your website that incorporate the right keywords. Content marketing services allow your website to rank higher in search engine results.
Many businesses lack the time or expertise to write their own copy. Therefore, they often approach content marketing agencies that write clear, informative web pages. These pages incorporate carefully researched keywords but still maintain a human-esque voice.
How Do Content Marketing & SEO Complement Each Other?
Content marketing and SEO come together to identify keyword trends and incorporate them in your copy creation to attract more traffic and conversions to your business. Local SEO, in particular, allows you to adapt your content marketing so that you’re reaching the customers near your business (rather than people who live far away and are unlikely to become your customers). This technique is likely to create a greater profile for your local business and increase conversion rates. Here are a couple of methods you can use to optimize your content marketing using local SEO:
Setup Location-Specific Pages
If your business operates in several locations, consider setting up a location-specific page for each area. This will allow customers in each location to reach your site through searches, as these location-specific pages will rank better within local search results.
Use Local News Stories and Events to Create Written Posts
If you’re running a local business, it’s often hard to differentiate your product or service from similar offerings by other businesses in other areas. However, local news is something that’s often unique to a specific location only natives can relate to. Therefore, you can use local news within your content marketing to differentiate your business’s website from similar businesses, allowing it to rank better for area-specific search results.
Encourage Local Link Signals
Link signals are pages on other websites that contain links to your site. The more link signals you have, the greater the traffic comes to your site. Developing location-specific information within your website’s content will drive local traffic to your site and improve your website conversion rate.
If you’d like to improve your business’s SEO strategy, follow the tips above and enlist content marketing services to get expert advice on the local SEO opportunities available to you.