Marketing is a complicated and incredibly multifaceted science. It requires lots of effort, research and creativity to develop a successful strategy. However, thanks to plenty of helpful tools and tricks that are available today, marketing is finally getting more understandable and straightforward. Which tools are you using for growing your business? Of course, you have already discovered many different opportunities. However, we bet that you might’ve missed a few creative ideas.
What does effective marketing mean for you? There is no universal answer to this question. For some businesses, it is high traffic and conversion rates. For others, success is measured mostly in revenue or the brand awareness. Regardless of your definition, all these ultimate goals can be reached with only one thing: a thoughtful and creative marketing strategy. How to make the most of it? Below, we have gathered top ideas that you might have missed out on.
Everyone will agree that appealing and user-friendly website design is a must-have for every business. An excellent website encourages users to spend more time exploring it and makes a compelling call to action that converts into better sales eventually.
However, have you ever thought that this process starts way before the user opens your website? As a matter of fact, every great result starts with your ads. This is true for marketing teams trying to launch small business event marketing campaigns and those strategizing for email marketing campaigns. The graphic design of every ad should be well thought through and creative to make the most of your marketing. Thus, if you still don’t pay attention to the graphics that you share with the potential customers, it is the right time to change that.
Professional Email Signature
We believe that most marketers have already put up with the idea that effective marketing requires lots of time, effort, and hard work. However, what if we tell you that it doesn’t always have to be like that? Actually, some elements of your marketing strategy can work for you without any effort from your side! Sounds too good to be true? Well, an email signature is one of such elements. If you have never heard of it before, it is a small element that looks similar to a business card. However, it is included in every email you or your employees send. A good signature can include the brand’s logo or an employee’s photo, contact details, links to blogs, websites or social media channels, and even a banner or call to action.
Just imagine that every sent email will generate new leads, traffic, and promote your business. Thus, investing once in creating a good email signature, you can continue receiving benefits from it for many years. Sounds like a good deal, right? Besides, it is not that hard to bring it to life. All you need is a good email signature maker and a few minutes!
We bet that you have seen lots of contests and giveaways here and there on the Internet. However, have you ever tried to adapt this idea in your campaigns? If not, you are missing out on a whole bunch of opportunities.
Everyone loves sales and gifts, so why not use this for your benefit? Find giveaway opportunities that align with your brand and participate or organize your contest. To truly benefit from this creative marketing idea, you need to determine which giveaway items your target audience will resonate the most with. You will be surprised by how many advantages this can give. You’ll observe a massive boost of engagement that can be converted into sales.
Do you believe that hashtags are already outdated and don’t bring any significant results? Fortunately, that is not necessarily the case. Although hashtags are not “a big thing” anymore, this is only because they have been around for quite a while and people got used to them. However, they still have their purpose. One of the best ways businesses can use hashtags is to generate brand-specific tags. These tags will help you expand your reach, thus making it easier for potential customers to find you.
Content That Brings Value
How many marketers focus mainly on SEO and rankings when creating their content? Unfortunately, too many specialists make the same mistake. However, we recommend you to change this approach. Today, the best results can be reached only with the help of meaningful and high-quality content.
Here are a few tips for you to consider:
- Stop putting too many keywords in the text
- Explore your business target audience
- Find topics that matter to your audience
- Make it creative, engaging, and valuable
- Find a personal voice
- Track results
Always adjust your content strategy according to the industry changes. Follow these simple tricks, and you will consistently deliver content that people want to read!
Get The Most Of Social Media
Different social media channels have long proven their effectiveness in terms of online marketing. Therefore, you should make sure that your business makes the most of these opportunities! Social media gives us a unique chance to promote services and products with the help of visual storytelling.
How does this affect the business? First of all, it helps establish a professional image and build up trusted relationships with the audience. Secondly, different platforms allow brands to grow their recognition and reach out to more potential customers.
Instagram’s Layout Design
So, you already know how important it is to increase the brand’s social media presence, but that’s not all you can do! All social media channels offer unique marketing opportunities. For example, Instagram, which is one of the best platforms for effective marketing, allows you to visualize your brand and build up the right image for it. It is proven that people perceive information better when it is supported with visual elements, so you should make the most of it! One of the best creative ideas for Instagram marketing is adjusting the design of page layout. If you make it appealing and unique, your page will quickly gain followers, who can later become actual customers.