5 Creative Credit Union And Bank Marketing Ideas That Boost Engagement

There are several creative credit union and bank marketing ideas that boost engagement. Today’s consumers have more options than ever before when searching for financial services. This is calling community, commercial, online, and retail banking operations to get creative with their advertising. With the right strategies, these businesses are able to sustain competitive advantages, retain banking customers, and establish industry authority. As a bank owner yourself, the best promotional strategies help create company culture, maximize sales, and improve your reputation. To get started now, read on to learn the most creative credit union and bank marketing ideas that boost engagement.

Target Local Audience

As a central fixture in the community, bank’s often find marketing success by targeting local audiences. Geographic-based advertising can help you nail down local audiences at your neighborhood branches. Start off by establishing and optimizing your Google Business profile. Specifically, you want to add visual images, keyword-rich descriptions, and accurate location addresses. Then, publish this up-to-date information across all local directories – including online review sties, community listing guides, and location search engines. Once everything is in place, you can start creating local Google Ads campaigns. Surely, location based marketing is a highly-effective, targeted bank advertising idea.

Gamify Banking

Gamifying your operations is another fun, creative, and targeted bank marketing idea to employ at your firm. There’s a wide variety of gamification strategies that promote retention, encourage customer satisfaction, and attract new audiences. Create applications that let your customers play fun financial games right through your banking website. Let them keep score against their peers, earn badges, and receive honors. You may even want to let them win awards that translate to in-store discounts, savings gains, or loan debt reductions. Indeed, try gamifying banking to successfully promote and boost engagement at your credit union or financial business.

Highlight Customer Success Stories

Another effective bank marketing idea is to highlight customer success stories. Whenever you open a checking account, issue a mortgage, loan money, or sell a CD, ask the customer to leave a review. Then, you can gather large collections of reviews – and turn them into success stories. Additionally, you can curate interviews, testimonials, and other long-form stories. This is a great way to show how much you care about your customers. Certainly, highlighting customer success stories is one of the most creative bank and credit union marketing ideas to employ.

Spotlight Your Tellers

Spotlighting your employees is another fun, creative bank marketing idea to try at your business. At a bank or credit union, your top customer-facing employees are tellers. You want tellers to act as strong positive brand advocates for your company. So, you should spotlight them on social media, your website, as well as in email marketing newsletters. Include information about their professional experience, time with the company, as well as their achievements. You can post a recurring post about your ”Bank Teller Of The Month,” – and highlight why they’re so special. Absolutely, spotlighting your tellers is a creative credit union bank marketing idea for customer engagement, satisfaction, and conversions.

Embrace Video

Video has become one of the most popular marketing avenues for banks and credit unions businesses. Routinely share videos on your company website and business social media accounts. Try your best to capture footage of real customers, employees, and tellers inside your bank. While it is time-consuming to curate, video marketing can be incredibly valuable. After all, over ninety-percent of viewers retain a message when it is consumed through video. Plus, over seventy-five-percent of people watch online videos at least once a week. Definitely, embrace video to market your banking or credit union organization.

There are several creative credit union and bank marketing ideas that boost engagement. First and foremost, take advantage of targeted locations and demographics marketing. In addition, highlight relevant customer success stories. You may also want to try gamifying your banking operations. Or, put your bank tellers and other employees in the spotlight. If these don’t meet your needs, try embracing video marketing instead. Follow the points highlighted above to learn the most creative credit union and bank marketing ideas that boost engagement.