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For e-retailers, there is no figure more important than conversion rates. If you own an ecommerce website, you are probably all too familiar with this. Thankfully, ecommerce conversion rates are something that you can control. You just have to learn the tips and tricks that will help you improve conversion . Then, you can apply these best practices to your own ecommerce business and experience the benefits of more traffic and improved sales volume. Find out the tips and tricks to improve ecommerce conversion below.
Track User Behavior
The first thing you need to do is to track page visitor’s behavior. This is a necessary part of all sales planning, and there are many tools available to help you do it. Some are free, others charge a monthly fee. Regardless, this insight into consumer behavior is invaluable. You want to know what visitors are doing on your page. It will help you identify problem areas where shoppers get discouraged and navigate offsite. Track page visitor behavior, and you are sure to identify where your ecommerce conversion problems are stemming from.
Get Rid Of Distractions At Checkout
Get rid of any and all distractions once visitors hit the checkout portion of the buying process. Hide any navigation bars. Instead, keep only the absolute bare minimum on the page, like their cart info and credit card processor prompts. This will almost certainly improve your conversion. It makes shoppers much more likely to complete the checkout process because it focuses their attention on only that. Use this tip to optimize conversion for your ecommerce website.
Use More Pictures
Be sure to choose images wisely, and provide as many product images as possible. Online shopping makes it hard for consumers to really envision the products they are considering. The more product photos you have, the more likely online shoppers are to envision themselves with the product in their own lives. This will lead them to follow through with the checkout process much more consistently. This is sure to help you see an improvement to your online store’s conversion rates.
Don’t Charge For Shipping
Online shoppers do not like to pay shipping charges. If you still charge for shipping, you need to make the change immediately. Of course, you should not offer free shipping for any and every purchase. But, setting a limit of $25 or more for free shipping is a good rule of thumb. Offering free shipping will help you realize lower cart abandonment figures and improved conversions.
Optimize Product Descriptions
Optimize product descriptions and details for your online store. Some business owners make the mistake of paying little attention to their product details. Do not fall victim to this. The description section can make or break a shopper’s decision to buy a product or not, regardless of whether you sell office items or fine jewelry. The more your customer feels like they know about the product, the better your conversion rates will be. Make sure to use this tip to optimize your ecommerce site for conversion.
If you are the proud owner of an ecommerce business, you surely know that conversion is the single most important metric when it comes to determining success for your store. Thankfully, there are ways you can optimize conversion for your website. Use the ecommerce conversion tips mentioned above to help you improve sales for your online store. Then, you can reap the rewards of better profit margins and many more years of success.
Photo from http://www.solomomedia.com/blog/5-steps-for-a-higher-conversion-rate-for-e-commerce-brands-from-social-media/
