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Social media has a lot to offer companies looking to start branding products and spreading brand awareness. This awareness can only successfully expand if the product has the right branding. Working with each different platform presents different challenges and opportunities. Marketers wishing to advertise their company’s products should be aware of the basic principles behind social media branding. The following is a guide to effectively branding products for corporate social media accounts across many different platforms.
Cover The Basics
Before starting your social media branding process, marketers should start with the basic aspects of offline branding. Companies should have a working slogan, consistent logos, and good visual branding. Of course, there are several ways to create business slogans customers remember. This allows businesses to start off strong when they create their social media brand because they’ll have a framework to build on. Visual branding connects various social media accounts with common imagery. For example, a company might use the same logo as a profile picture on each social media site. Getting the basics down allows marketers to effectively grow their brand online because they have a good foundation.
Expand Your Visual Brand
Visual branding is a major area where social media can work for effective marketing. Many social media sites maintain a focus on posting pictures rather than text, such as Instagram. This means that companies have a lot to gain by using unique fonts and color pallets in their visual branding. When a customer visits a company’s page, they should be greeted by a visual style that is recognizable across media platforms. This develops an association between marketing material and the brand itself. Expanding their visual brand can help marketers to establish themselves as iconic.
Make A Marketing Personality
In the modern age, customers expect companies to be more than just products or services. Their online presence should reflect a lifestyle or culture. To this end, marketers should try to establish a brand personality to interact with customers on their social media accounts. What type of personality created will largely depend on the specific brand and the platform involved. For instance, Facebook audiences tend to be older and respond better to more professionalism. They also play a large role in Facebook ecommerce store setup. Other platforms tend to be younger and engage more with humor. Marketers should create branding personas that match up with their broader identity as well as the demographics of the platforms they use.
Maintain Your Brand’s Tone
All social media has some form of communication tone for maintaining a brand. Tone describes the small details of a brand’s communication, such as the difference between using “clients” and “customers”. Use a style guide to best establish language and tone. Brands should create this in tandem with their marketing personality in order to keep the tone consistent. Establishing and maintaining a brand’s tone increases consistency and informs customers about the business’ style of branding.
Measure The Impact Of Your Branding
Marketers should periodically measure the impact of the company’s branding after it has been set up. This process can be as simple as manually tracking engagement metrics on a single platform. Use more advanced tools to chart metrics across different platforms automatically.In fact, you can calculate oee lean metrics for improved operations. Of course, any new operation takes time to have a visible impact. Once a new product branding style has been implemented, it should be given a few months before it is changed again. Planning, measuring, testing, and letting the brand reach the public consciousness ensures that a company has an effective social media marketing system.
Marketers looking to take advantage of social media for product branding have a lot to gain. First they have to make sure that their knowledge of offline branding is strong to have a good foundation. Next, marketers need to create a visual style for their brand to use across all types of platforms. Creating a brand identity allows brands to engage with customers on a personal level. A tone guide is helpful to unify the language used to interact with every customer and further the brand’s identity. Finally, the strategies employed to brand the products should be periodically reviewed and tweaked to match evolving markets. Using these strategies, marketers will be able to grow their company’s brands online.
