Must-Have Hashtag Analytics Tools To Boost Social Media Marketing

Data analytics can revolutionize businesses in a million different ways. One of the areas of business operations that can be hugely benefited by data analytics, aside from health marketing, is social media marketing. If you are a business owner who wants to give their social media marketing strategies a boost, hashtag analytics is one tool that can help you do that. However, you have to pick the right hashtag analytics software that can get the job done right. Find out the most important hashtag analytics tools features and benefits that your solution should definitely have below.

Influencer Score

For anyone hoping to improve social media marketing operations, influencer scoring tools are a must. Influencer scores indicate the level of internet notoriety that a particular social media account has. This can help you target influential social media users to market your product on Instagram or other social media. Make sure to buy a hashtag analytics tool that includes influencer scoring features to better target your audience members with the widest online audience.

Sentiment Measurements

Sentiment measurements are a must-have, at-a-glance feature of hashtag analysis tools. A sentiment measurement allows you to quickly grasp the emotions and feelings surrounding your brand and its hashtags or ad campaigns. This is helpful to identify problems and create solutions for them. If you want to be able to improve public relations for your business, use a hashtag analytics software that includes sentiment measurement features.


Hashtag suggestions are a useful feature to help business owners find the best hashtag to market their business and its products. All you have to do is enter in the text or image you are looking to hashtag. Then, the hashtag suggestions tools will produce a number of high-performing, high-engagement hashtags for your consideration. This is one of the must-have features if you want to bring your social media marketing campaigns to the next level of follower engagement.


Reporting features are absolutely crucial for any social media analysis tools. Without reporting features, you would have to do all of that research compiling and organization yourself. Instead, choose a solution that can automatically create reports of all sorts, including engagement reports, team reports and reports for each special social media platform you use. This is one of those must-have features that every business owner should have access to with their social media analysis software.


Exporting reports should be simple and easy, even without the help of an internet advertising company. Otherwise, even the best reports in the world will be useless. You need to be able to send social media marketing reports to other interested stakeholders, like your marketing team or business partners. Make sure to buy social media analysis software that allows you to export reports in a number of different formats. This is a simple feature that too many top hashtag analytics tools are lacking.

If you are a business owner, social media marketing is probably one of the best marketing strategies to happen to your business in many years. But, in order to make the most of all the top social media marketing tools out there, you need to be certain that your hashtag analytics software includes the must-have features above. Make sure that your hashtag analysis software includes influencer scores, sentiment measurements, hashtag suggestions, reporting and exporting features. This will help you take your social media marketing strategies to the next level.

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