Starting a clothing line is about more than sketches and fabrics. In order to be successful, you need a clear business plan. As long as you have the designs in mind, the rest should be easy. If you are ready to take the fashion industry by storm, you need to follow these 5 steps below to create your own clothing line.
Step 1: Develop A Business Plan
Aspiring fashion designers tend to overlook the business requirements of starting a clothing line. However, it is important to keep the business aspect of your creative venture in mind. The best way to do this is to start out by developing a business plan. This will allow you to identify your goals and how your brand can bring something different to the fashion industry. Outline how you hope to turn your sketches into tangible products. Having a goal and process in mind will be immensely helpful as you move on to step two.
Step 2: Consider Your Budget
If you already have your clothing sketches drawn up and your business plan prepared, you are ready to make a budget. This step is crucial because your budget will determine the pace of your business’ growth. First, identify how much money you will need to spend on raw materials for each piece in your clothing line. Then, research and consider the cost of manufacturing. Are you going to sew all of the clothes yourself? Are you going to outsource to a manufacturer? These costs will quickly add up.
Step 3: Conduct Market Research
The next step to creating a successful clothing line is to conduct market research. Create prototypes of your clothing designs and see what your family and friends think of them. You may even want to take it a step further and invite a focus group of strangers to offer their opinion. Make sure that you are focused on your target market. If it is a men’s clothing line, ask your male friends what they would want to see in a clothing line. Everyone you meet will have an opinion. It is your job to take these insight and turn them into something worth buying.
Step 4: Find A Manufacturer
After you have taken public opinion into consideration you should have a complete collection ready to be made. Aside from protoypes and rough sketches, you are going to need a manufacturer to make it happen if you hope to make large scale sales. Find a factory that is fairly priced and able to work with the fabrics in your line. Consider paying the factory a visit so that you can see the working conditions and process first-hand. Above all, you want to make sure that your clothing line is in safe hands.
Step 5: Make Contact
Upon choosing a manufacturer you will be able to see your designs come to life. If all goes well, you should have an entire collection ready to sell. This is the time to make contact with fashion buyers, stores, boutiques and media editors. Offer them an exclusive look at your line. Spreading the word about your clothing line is essential to making it a success. Share your creations with the world and soon you will be selling them!
Learning how to start a clothing line can be a daunting process. However, with the right guidance and the right ideas, you can break into the fashion industry with a successful collection. Follow the above steps in order to make your designer dreams come true.
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