Founded with the aim of offering stylish eye-wear at low prices, Warby Parker Facebook has taken social media marketing to a new heights. Their marketing strategies have helped them stay a step ahead of competitors. As a result, within just five years of its inception, the company has become a familiar name among internet savvy modern buyers. What’s more, the Warby Parker Facebook page is now considered a leader of socially conscious businesses without the costs of Facebook Ads. In fact, new business owners can learn some valuable marketing tips from Warby Parker’s Facebook strategy. To help you in this regard, Warby Parker’s marketing strategies have been discussed in the following.
Recognizing An Urgent Need
Started in 2010, Warby Parker endeavors to provide reasonably priced eye-wear. Most designer spectacles are extremely costly in US. The team of four friends, who established Warby Parker, recognized this problem because they also wear glasses. When a pair of eye-wear gets broken, replacing them becomes a costly affair. As a result, sometimes the customers have to go without glasses for some time. To solve this problem, Warby Parker Facebook has made a wide range of low cost prescription eye-wear available to buyers. Certainly, offering solution to a serious problem faced by public is the first step to developing a strong social media presence.
Communicates Through Social Media
Keeping their serious problem and solution in mind, Warby Parker has started interacting with its target audience through Facebook, Twitter and Instagram. Instead of just answering emergency queries of customers, Warby Parker’s Facebook team concentrates on replying almost immediately to each comments of customers. Quite naturally, they receive more customer responses than other similar businesses in social networking platforms. Furthermore, Warby Parker Facebook maintains a friendly, humane and helpful approach to endear the prospective customers, gaining their trust. These simple customer care practices have helped the Facebook page engage a huge number of prospective buyers.
Informative And Interesting Content
Moreover, Warby Parker’s Facebook page always provides interesting and sharable content. They involve their Customer Experience Team directly in their marketing campaigns. For example, Warby Parker Facebook asks the opinion of customers to help a customer care personnel choose the perfect eye-wear. Surely, their social media followers enjoy participating in such fun tasks. At the same time, Warby Parker drives target audience members from social media sites to product pages, increasing chances of lead conversion. On top of that, they post curated and helpful information about latest eye-wear collections, successfully attracting more prospective customers to their website from Facebook. Using these various content marketing strategies, their Facebook page continues to grow daily.
Next, Warby Parker Facebook appeals to the overall community through social impact. The company has partnered with VisionSpring, donating a percentage of their monthly total sales to provide eye-wear for the underprivileged. Moreover, its non-profit partners train men and women in developing nations, giving basic eye examination and selling low cost eye-wear to them. By sharing videos of these charitable activities on Facebook, Warby Parker gains more support from their target audience. Undoubtedly, audiences respond positively to this marketing strategy because it has emotional and social impact. Simultaneously, the activities grow the Warby Parker Facebook page’s popularity in appreciation of their efforts.
Warby Parker’s Facebook shows us some creative ways of marketing on Facebook. First of all, it emphasizes communicating effectively with target audiences. Next, they post useful and helpful content to contribute to their audience base. Then, they share their passion for making a social impact too. Following Warby Parker Facebook page, it is no secret how they are able to receive such high exposure.
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