How To Use Social Media Marketing To Reach Consumers Worldwide

A ConversationSocial media sites are now among the most widely used online communication platforms by consumers and businesses worldwide. With their prominence, business marketers now see them as valuable avenues to help organizations and commercial establishments gain more attention and ultimately, reap more success.

The well-renowned think tank L2 has recently conducted a study involving 247 top global brands. L2 analyzed the social media marketing activity of these prominent business entities across 15 social media platforms. Such study revealed these findings.

✓  Most of the top brands are actively using 5 to 9 social media platforms on average

✓  What remains to be the most prominent among these brands are Twitter, Facebook, and YouTube

✓  Also making strong marks are Pinterest, Instagram, and Vine (a fairly new platform)

✓  Visual platforms like Instagram register 25 times more engagement from online followers

From these findings, analysts are saying that moving forward companies would most likely tone down on their social media usage by picking which platforms give them better leverage. Instagram marketing may be the best platform for some businesses and not for others. While social media used to be experimental, organizations would now work on finding their better point of variance.

Technique wise, a good number of Fortune 500 companies use social media marketing to:

  • Answer customer queries. Through social media sites, commercial organizations can respond to questions sent by consumers. This way they are able to address customer concerns or clarify matters of doubt about their products or services.
  • Integrate content marketing with social media platforms. Companies put up different kinds of content across varying social media platforms. This is to adjust to the unique nature of each social media site and the specific language preferences of its users
  • Know what competing businesses are doing on social media sites. These huge business entities are also able to find out what their key competitors are doing through social media. Being able to do so helps them stay at pace or even get ahead of the competition.

Other top global corporations are also tapping into social media to find and attract new customers and to monitor the results of their marketing and retail efforts.

Specialize Your Accounts

If you want to excel in the social media marketing sphere, specialize your accounts. Make sure that all social media accounts for business, across all platforms, are delivering the same type of content. You want your online business presence to have a specific, specialized identity and personality. This helps to attract relevant followers that are much more likely to interact with and enjoy your content. Social media users like to know what they are getting, even from marketing accounts. It helps to form business trust. Make sure you define your online identity for business to get the most out of your social media marketing strategies.

Listening Tip For Social Media

If you want to follow in the steps of the pros and use social media primarily for listening to your customers’ concerns and complaints, you need to know how to do that. It is simple. Make sure to always post content that prompts responses. Studies have shown that a simple call to action will improve your rate of user interaction. So let your followers know that you want to hear from them! Use your updates as a place to ask questions or request advice and opinions. As the old saying goes, ask and you shall receive. This adage is true of social media platforms, as well. As your followers what they want, and they will respond, unless of course you are talking about telemarketing.


  1. Hi my family member! I want to say that this article is amazing, nicely written and thoughtful 🙂

  2. This website was… how do I say it? Like Family!! Finally I’ve found something that helped me. Many thanks!

  3. If some one wishes to be updated with newest technologies then he must be pay a quick visit
    this web site and be up to date daily.

  4. If you wish for to obtain a great deal from this piece of writing then you have to apply these strategies to your own blog.

  5. It ought to be noted that the Google search engine no longer utilizes the Keyword Tag in determining search benefits. I still found your site though.

  6. Any business that uses social media properly will have a significant edge over the competition.

  7. There is certainly a lot to find out about this issue. I like all of the points you made.

  8. Collette Bobadilla

    I need to thank you for this good read!! I absolutely enjoyed every little bit of it. I have got you saved as a favorite to look at new stuff you post…

  9. Hello friends, pleasant paragraph and good arguments commented at this place, I am really enjoying by these.

  10. Nice post. I was checking constantly this weblog and I’m impressed!

    Extremely helpful information specially the ultimate part 🙂
    I handle such information a lot. I was seeking this particular information for a very
    long time. Thank you and best of luck.

  11. Highly descriptive post, I enjoyed that bit. Will there be
    a part 2?

  12. Great post. I am going through a few of these
    issues as well..

  13. You can certainly see your skills within the work you
    write. The world hopes for more passionate writers like you
    who are not afraid to say how they believe.

    At all times follow your heart.

  14. A good strategist knows that social media must be the best way to reach customers today.

Leave a Reply

Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll To Top