Social media sites are now among the most widely used online communication platforms by consumers and businesses worldwide. With their prominence, business marketers now see them as valuable avenues to help organizations and commercial establishments gain more attention and ultimately, reap more success.
The well-renowned think tank L2 has recently conducted a study involving 247 top global brands. L2 analyzed the social media marketing activity of these prominent business entities across 15 social media platforms. Such study revealed these findings.
✓ Most of the top brands are actively using 5 to 9 social media platforms on average
✓ What remains to be the most prominent among these brands are Twitter, Facebook, and YouTube
✓ Also making strong marks are Pinterest, Instagram, and Vine (a fairly new platform)
✓ Visual platforms like Instagram register 25 times more engagement from online followers
From these findings, analysts are saying that moving forward companies would most likely tone down on their social media usage by picking which platforms give them better leverage. While social media used to be experimental, organizations would now work on finding their better point of variance.
Technique wise, a good number of Fortune 500 companies use social media marketing to:
- Answer customer queries. Through social media sites, commercial organizations can respond to questions sent by consumers. This way they are able to address customer concerns or clarify matters of doubt about their products or services.
- Integrate content marketing with social media platforms. Companies put up different kinds of content across varying social media platforms. This is to adjust to the unique nature of each social media site and the specific language preferences of its users
- Know what competing businesses are doing on social media sites. These huge business entities are also able to find out what their key competitors are doing through social media. Being able to do so helps them stay at pace or even get ahead of the competition.
Other top global corporations are also tapping into social media to find and attract new customers and to monitor the results of their marketing and retail efforts.