Customer experience (CX) is set to become the main brand differentiator, overtaking prices and products. Consumers want a more personalized, consistent, and reliable level of service from businesses. The sheer competitiveness of the online marketplace empowers buyers with greater choice than ever before. If one company fails to deliver the standard of CX a customer expects, they can find another one in seconds. That means businesses must stay on their toes to provide consumers with the best CX possible. Fortunately, the Internet of Things (IoT) is making this easier. Continue reading to discover how the IoT empowers online businesses to deliver better CX.
Gather Valuable Data Through IoT
The Internet of Things is basically a network of connected items communicating through the internet, transferring data collected in one place to another. Consumer tools, devices, and software may all utilize said information to benefit the user without human input.
As a result, companies can achieve consistency and ongoing satisfaction by acting on key customer data. However, they need to stay up-to-date on the latest IoT trends in order to achieve their goals efficiently. The iGaming industry, in particular, is set to be transformed by IoT. Online casinos can analyze how much time one user spends playing video slots or blackjack on their smartphone to create a personalized marketing strategy.
Online casinos can send mobile-centric offers and bonuses to customers. They use the promise of a tangible incentive (bonus spins on favorite slots) to keep them playing on their smartphones. This maximizes marketing relevance and minimizes the risk of frustrating users.
If you’ve never played at any of the countless online casinos available, you may not realize just how much the industry has grown. iGaming brands must be as innovative as they can to compete. Embracing IoT lets them do just that. The emergence of online casinos and slots optimized for smartwatches is proof of this. Brands can take advantage of connectivity between watches, phones, and computers to deliver an even more cohesive customer experience.
Imagine having the freedom to access your account and play slots on your watch at any time, knowing you can pick it up on your phone or tablet later. It’s a seamless service without limitation. Casinos websites are compatible with smartwatches. Customers will find playing on their watch even more convenient than on their smartphone. You truly can take it with you wherever you go.
Internet connections are still required, but smartwatch casinos make playing slots in coffee shops or other public places with Wi-Fi even easier. Key analytical data offered by IoT empowers businesses with vital insights into consumer behavior and preferences. Such data enables them to meet and exceed audience expectations moving forwards. Online brands can take advantage of IoT to predict behavior and humanize their customers over time. The top online businesses constantly monitor IoT analytics. Keep in mind that buyers want to feel as if they actually matter to businesses rather than being just another anonymous drone.
Improve Products And Services
Companies gathering IoT data can continually refine and improve their products and/or services to align with customers’ habits. This eliminates wasted time and effort maintaining features which remain underused or superfluous. A smartphone manufacturer, for example, may see certain native apps offer little practical use to customers and deactivate it. They would have more time to focus on other important aspects of their products, and rid users of an unnecessary app taking up space on their phone.
Connect Online And Offline Services
Any online business which operates brick-and-mortar sites too can use IoT tech to great effect. They can analyze customers’ online buying habits and direct them to products most likely to be of interest when they enter a store, giving them a more bespoke level of service. Likewise, any products they consider buying in person may be promoted via marketing messages or emails, increasing the business’s chances of securing a sale. Learn how to email blast to improve your email marketing outcomes and deliver better CX.
IoT is transforming the way online businesses cater to customers, regardless of their products or services. Brands can tailor their CX based on valuable data gathered from multiple sources, developing a deeper insight into spending or usage habits to cultivate stronger relationships.