If creating an online presence is a part of your marketing strategy, then SEO is something you will need to become familiar with. SEO is a part of what helps your business be found among search engines when someone is looking for a product or service you offer instead of your company name. One of the most difficult aspects about SEO to grasp is the fact that it’s always changing.
That being said, there are a few things you can do in order to provide your business with an upper hand. However, this takes both time and persistence. Because of this, it often makes sense to hire SEO Fuel Marketing Services to handle the work for you. If you decide to take matters into your own hands, here are just a few of the things will need to keep in mind.
Which Words Are You Using?
For starters, if SEO is going to be a part of your game plan, research, keyword research specifically, is going to be required. Keywords are the words and phrases that are being searched. There are several websites you can use to review the statistics of which words are most commonly being searched for.
Along with how many times a certain term is being searched, you will also usually receive a number representing the level of difficulty when it comes to ranking on the top page of results for a term. Depending on your target market, you will want to choose topics that engage readers. This way, you will build a following with your marketing efforts. Along with this, you will be given a new list of other similar words that are commonly being used.
The aim is to find a word or a phrase with a high search volume that is the simplest to be ranked for. By doing this, you will create a greater opportunity to increase the amount of traffic on your site on a regular basis.
Structure Is Everything
Once you have decided on a keyword you want to center your content around, you will need to structure the content in a way that is simple to read. Based on the length of the content, you will need to be careful how many times the keyword is being used. Shorter paragraphs are preferred, with typically no more than 3 to 5 sentences long.
Typically the title of your sentence should be in the form of a question, and the keyword based content should provide the answer to that question. Consider using both headers and bullet points to make your content easier to scan, grabbing the attention of the reader in the process.
Also, use between two and three images within the content, based on its length. The focus image is especially important, as it is what will be used to lure a customer’s eyes into reading the content you have written. While this short list is by no means all that is required to achieving SEO success, it does provide some content marketing essentials you will need to know in order to get started.