Videos are becoming an essential element of successful marketing campaigns. They are a great way to build trust and credibility with your customers. Plus, marketing videos drive sales. If this is something you want for your business, take a look at these five things every newbie marketer should know about marketing videos.
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People don’t have 20 minutes to watch a product video, but they are willing to watch a two-minute video. That’s why you should keep your videos as short and simple as possible. This increases the chances that your marketing videos will actually be watched in their entirety. If you do need to have a longer video, make sure that it stays engaging from start to finish or people will simply not stay around to finish it.
Pay Attention to Light and Sound
You no longer need fancy filming equipment to make a good marketing video. However, you do still have to pay attention to light and sound so that viewers don’t get annoyed. If you’re filming indoors, turn on the lights and make your environment as bright as possible to get the best film quality. If you’re filming outdoors, make sure that background noise is limited so that it does not become a distraction in your video. If you’re not using a microphone, make sure that voices can be heard clearly, unlike most telemarketing campaigns.
Be Authentic and Show Your Personality
In today’s competitive market, your brand needs to stand out. You do this by being authentic and showing your personality. When people can relate to your brand, that is when they want to make a purchase. Marketing videos are an excellent way to show your personality. Put on a smile and start building that trust. Remember that if you’re having fun, your customers are, too. It’s acceptable to be a little goofy as long as the informality doesn’t damage your image and you are consistent across all media.
Keep Your Videos Relevant
The purpose of marketing videos is to provide information to your customers and build brand awareness. This purpose will not be accomplished unless your videos are completely relevant to your business and industry. When you come up with a brilliant idea for a marketing video that you think will get a lot of views and attention, make sure that you find a way to weave in your message so that is does not seem out-of-place. Creativity really pays off as long as it makes sense within the realm of your industry.
Play On Customer Emotions
Some of the greatest marketing videos make their audience feel something. If you want to make effective marketing videos, you should employ similar devices. You do not necessarily have to make a marketing video sad or touching, it is okay to make people laugh as well. Remember to keep the business brand identity and personality development in mind. If you combine the business identity with an emotional story, whether exciting, sad, funny or scary, you are sure to create some of the best marketing videos.
Craft Messaging that Drives Sales
More than one-third of customers make the decision to buy a product or service after watching a video. That means you could be missing out on a large chunk of buyers if you’re not using videos as part of your marketing campaigns. Make sure that you carefully craft your messaging to drive sales. Invite your viewers to buy your products and show that your products and services are the best.
Marketing videos are all about building trust, credibility, relationships, and sales. You definitely need them as part of your marketing campaigns to stay relevant and be successful in today’s technology filed world. Thankfully, with these tips, you will not need to hire an internet advertising company to do it for you. Make a plan to add videos to your marketing efforts now.