There are many opportunities for businesses to optimize google maps profile performance and quality. High rankings on google maps can drive a massive amount of traffic to local businesses. Every day, millions of people are searching for local companies in their area. As a business owner, you should do your best to show up while customers are searching for you. For example, customers might be looking for a “financial advisor near me” or your specific service. Of course, by showing up in the results on google maps, you can increase your awareness, traffic and inquiries. Keep reading to learn how to optimize your google maps profile performance and quality.
Add Lots Of High-Quality Photos
First, uploading high quality photos to your google maps will boost your performance and quality of your profile. Add photos to signal to google that you have an active listing. Plus, your photos will get pushed to the local search results. Since people love photos, google is pushing more visual content into organic listings. Furthermore, great photos will entice potential customers to click on your profile and generate positive CTR performance. Try to upload the most compelling photos in order to increase your profile quality and give searchers what they are looking for. This way, you can get more people to view your photos on google and reach out to your business. Certainly, upload the best pictures you can to optimize your google my business listing.
Keep Business Information Accurate
Optimize your google maps business listing by updating key business information. Your profile data should be completely filled out, especially the local address, number, category and services. Verify each physical business location using the verification process for maps and search. Then, update your business hours to let customers know when to arrive. If there are any upcoming holidays or special events, make regular changes so that customers know what to expect. Most importantly, add in-store products to show customers what you are selling. This information should support a highly detailed description of the business services and products. Of course, keeping your business information up to date can improve the ongoing performance of the listing.
Select The Appropriate Categories
Next, choose the appropriate categories to optimize your google business profile for higher rankings. According to google, the primary category should describe the business as a whole. You should choose a category that will send the right type of traffic to your profile. Choose a broader profile that encompasses what your businesses does. Then, you can list your related services in the secondary categories. Ideally, consider using a few subcategories to improve their overall effectiveness. These secondary categories should cover your core business in as few as possible. The right categories will have a major impact on the Google local listing rankings and overall positions. Carefully, choose primary and secondary categories to optimize your google profile visibility.
Ask For Online Customer Reviews
Naturally, ask for real reviews from customers to boost your profile quality and credibility. You can earn the trust of new customers by showcasing your current customer reviews. Many online searchers will read reviews to learn about the business product or services ahead of time. In fact, you can heavily influence the decisions of potential customers by attracting more positive reviews. Typically, you can ask for a review right after a positive interaction, sale, or service transaction. As you continue to get more reviews on the profile, each review will support your overall brand and reputation. To add an extra boost, respond to each review that you receive. This further shows people that you care about their business. Definitely, encourage others to leave reviews on your profile for increased trust and performance.
Monitor Your Profile Insights
Additionaly, you should monitor your google business profile insights for better performance. Upon logging into your management portal, you have plenty of analytical data on your profile available. Use these key data points and isnight to understand how customers interact with your page. You cna view where customers are coming from, to maximize your largest traffic sources. Plus, you can see where customers are located when they find your on google. Then, you can track customer actions through to your website. And, manage how many direction requests and phone calls that you receive. By measuring your data, you can create ROI benchmarks to track and improve performance over time. Undoubtedly, monitor your profile insights to boost overall performance and quality for your customers.
These are highly effective steps to optimize your google local profile listing for better performance. Start by uploading high quality, compelling images that show up in search results. Keep your business information verified and up to date to build customer confidence. Choose accurate categories for the core business. Then, ask customers to leave real reviews about their experience with your business. Monitor your insights for customer interactions and engagement for further optimization opportunities. With these optimizations, you can certainly boost your google maps performance and quality.