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If you are a marketing professional, you should definitely know how to market to millennials. Millennials, or Generation Y, are the generation with the most buying power right now. In order to sell high volumes of your product, you should definitely target millennials. However, this demographic requires special marketing tools tailored to their needs. Here are the most important millennial characteristics to consider for your next demographics marketing campaign.
They Are Techies
Millennials are the first generation to grow up with technology. That makes them much more tech-savvy than previous generations. That means that they expect technology to work. If you want to reach out to the millennial generation with your advertising and marketing attempts, make sure that all the technology works before you release anything. This is a must for this generational marketing demographic.
They Love Social Media
Millennials love social media. This is a defining characteristic of the Millennial generation and the reason why building mobile apps is such a lucrative venture right now. Millennials love to share anything and everything about their life online. This includes the stores they shop at and the products they buy. You want to make sure that your company has an excellent social media presence. Without business social media accounts, your brand will not be remembered by Gen Y.
They Trust Their Friends’ Opinions
Millennials value the opinions of their friends and peers. This is due to the constant sharing happening on all the various social media platforms. According to one study, 91% of millennials said they would consider buying a product if one of their friends recommended it. That means your company should encourage brand advocacy from millennial consumers. This is sure to improve the outcomes of your marketing strategies.
They Appreciate Businesses That Do Good
Millennials are one of the most generous generations. They also are the generation that most cares about corporate social responsibility. If you want to sell products to millennials, you need to do good for society. Your company should make extra efforts to make the world a better place. Then, you should market and advertise this to millennial consumers. Millennials want to know your company takes corporate social responsibility efforts seriously.
They Want An Experience
Millennials want to travel more than any other generation. They also are okay with risk and danger in pursuit of an experience. This is something you can capitalize on when marketing to millennials. Make your marketing campaigns and advertisements into experiences for the millennial audience. This will make them much more likely to share the experience with others and become a brand advocate. That is certain to improve your sales.
What is a millennial? The millennial demographic can be identified by these traits above. If you are a marketing professional hoping to target a millennial demographic, use the millennial marketing tips mentioned above. These millennial characteristics are sure to help you devise and implement marketing strategies that are effective. That will hep you to deliver on the marketing objectives you have set for yourself and your company, which is sure to help you grow in your career.
Photo from http://www.gqrr.com/articles/2014/8/27/the-kids-are-alright-how-millennials-are-reshaping-global-politics