Salesforce is currently the leader in customer relationship management (CRM) software. It provides a wealth of features that make running a business far smoother. Unfortunately, not every business is going to find Salesforce to be a good fit. If you are a business owner in need of an alternative option, you should consider choosing one of the top Salesforce competitors. Here are some of the best ones you might want to take into consideration.
Microsoft Dynamics CRM
Microsoft Dyanmics is similar in design to Salesforce and offers a lot of the same major components. It is also priced competitively. Where it shines over Salesforce is its integration with Windows. The computers in your business are most likely running Windows. If that is the case, then you can take advantage of Microsoft Dynamics’ integration with software such as Outlook and MS Office. Its platform, comparable features and fuctions make Microsoft Dynamics a top competitor to Salesforce.com.
Oracle is a pioneer in CRM software. Consequently, its features are as polished and well-developed as Salesforce. It takes a step ahead of Salesforce in its Business Intelligence, which is probably the best among CRM software. Oracle excels at creating custom reports and online analytical processing. If these are features are important for your business needs, then Oracle CRM will an excellent alternative for you.
SugarCRM is an open-source program, meaning it offers a lot of customization and flexibility. This is one of its main strengths. It is also what sets it apart from Salesforce competitors overall. You can program SugarCRM to perform any number of unique tasks that fit your business needs. If it seems that Salesforce is lacking in certain features required of your business, then SugarCRM’s flexibility will surely meet your needs.
Zoho CRM is similar to SugarCRM in that it offers a lot of customization. Its strengths, however, lie in its ease of use. It takes very little time and effort to setup initially. It also integrates with the rest of Zoho’s software, allowing some convenience for Zoho suite users. Price is also a main factor; Zoho CRM is one of the most affordable CRM programs on the market. This and it’s accessibility make it an ideal Salesforce competitor for small businesses.
There is no doubt that Salesforce is a great piece of CRM software. Its specific set of features, however, may not match with your needs as a business owner. If that is the case, then you should strongly consider being in the market for one of the great Salesforce competitors listed in this post.
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