Jewelry making often starts out as a hobby, but it can quickly turn from a hobby into a passion. When it does, it can get quite expensive. Eventually, your family and friends are going to tire of receiving gifts of jewelry for every occasion. In those instances, selling jewelry becomes the best idea to finance your hobby and earn some profits on the side. If you want to start selling jewelry to earn additional income, use these jewelry sales and marketing tips detailed below to start a successful journey into entrepreneurship.
Start small by selling jewelry you have made at a craft fair or other local vendor events. This is a great way to get used to dealing with customers. It is also a great way to ease yourself into selling your jewelry and learning how businesses operate for the sake of your home based business. Of course, you should not expect to make thousands or even hundreds of dollars at these events at first. But using craft fair sales as a starting point is a great way to learn how to manage a jewelry business and being an entrepreneur for the first time ever.
Schedule Time To Sell
Schedule time each and every day to manage your side business. This is the most important component to achieve success as an entrepreneur selling jewelry. When you dedicate time each day to selling jewelry, you are carving out time to focus solely on your business. This makes business management a priority, which will only improve business performance and outcomes. Without scheduling time for managing your business and generating sales leads, your side business will quickly peter out. Make sure you do not let this happen with your side jewelry business.
Do Not Sell Features
Do not try to sell the features of your jewelry. Just sell the jewelry. In the past, jewelry consumers were always concerned about the features of a piece of jewelry, like the four C’s of diamonds. Nowadays, consumers just want to buy what they like. Make a point to get to know your target audience’s wants and needs. Then, sell jewelry that meets those needs. This is a useful sales tip for any craft fairs you attend for selling jewelry you have made on your own.
Be Honest With Customers
Be honest with jewelry customers that visit your booth or shop your online store. Do not try to act like a seasoned professional if you are not one. Most consumers do not like whoever they view to be seasoned sales people, anyway. Tell the story of your passion for jewelry making. Use it as a means of relating to the customer. It will give customers a reason to want to buy your product. Be honest and upfront about your side hustle and your passion for the art of jewelry making. It is sure to help you make sales no matter whether those are online sales, if you choose to open an online store, or in person.
Do Something Good
Make jewelry that means something and does something good for the community or a cause you are passionate about. Today’s shoppers are obsessed with social responsible and environmental friendliness. They prefer to shop with brands that work to benefit society and do good deeds, so-called social entrepreneurs. If you want to make jewelry sales, create jewelry that speaks to this desire. Design jewelry that represents an affirmation or inspirational idea. Then, donate a portion of profits from those product sales to a particular charity or cause. This is a great way to start selling jewelry on the side and then quickly scale up to bigger and better success in the industry.
If you make jewelry as a hobby, you probably quickly fell in love with the art. It is easy to. But, that has no doubt left you with way too much jewelry to ever gift the people in your life, let alone wear yourself. That is when it becomes time to start selling jewelry you make to earn additional income on the side. This is the start to your journey as a jewelry entrepreneur, so you want to be successful. Use the jewelry sales tips detailed above to help you start selling your handmade jewelry for a profit. You will be surprised at how much you enjoy the work and the profits.