Utilizing marketing emails has become an essential way for businesses to inform customers about brand features, services, and promotions. These are easy to develop, send, and frequently email marketing costs less than traditional advertising options. However, one of the major reasons that recipients unsubscribe from these mailing lists is that they receive too many communications from companies daily. This leaves marketing professionals constantly questioning on how frequently to send marketing emails. While useful and informative tools, marketing emails must ensure they always provide new, insightful information about products or brands. Continue reading this post to learn how often to send marketing emails to engage customers.
Create A Calendar
Many marketers have found that creating a calendar is an optimal way to schedule marketing emails. Calenders provide you with a single organized space to plan and schedule emails. Create a strategy to manage when emails are sent. This helps you determine the best times and days to send emails. Attempt to deliver all communications to recipients within these successful periods. Moreover, assess the length of periods in between emails. Seek to keep this time frame long enough so that recipients are not overwhelmed with emails. However, they must be frequent enough that users do not forget your brand or products. When assessing how frequently to send marketing emails, consider creating a calendar.
Cater To Specific Times Of Year
In devising a plan to send marketing emails, it is key to cater to specific times of the year. This promotes your company during time periods where prospective customers are most active. As an example, if your company sells holiday apparel, you should certainly send more marketing emails throughout November and December. Whereas companies selling electronic fans should sell the most emails during summer months. It makes sense to send frequent communications during these periods since these products are more relevant depending on the time of year. Being aware of this is crucial to determine how often to send marketing emails.
Reach Out For Specific Events
Marketers should additionally attempt to cater emails to specific events. Companies appear more customer-oriented and involved through taking this approach. This is fairly common in receiving Black Friday, Cyber Monday, or holiday emails from companies. Many of these event-based communications are tied to specific promotions or product releases. A largely successful tactic in this is sending birthday emails. You can easily gain your subscribers’ birthday information simply by including this question when users sigh-up. Then, send customers email on their birthday offering an additional 20% off their purchase or some other incentive. The customer then feels that your company is involved and cares. Customers prefer email marketing when they feel it is directly curated for their specific needs. Moreover, it promotes sales and recognition for your company. Birthday emails or other event-based communications are an upbeat occasion to send marketing emails.
Follow Industry Trends
As with many concepts in marketing, it helps to monitor what industry leaders are doing. Research the email patterns of marketing professionals, leading brands in your sector, or even your competition. This provides you with a well-developed understanding of what tactics are successful with customers. Assess if companies are sending emails on a traditional weekly schedule, or if communications are event or holiday based. Companies that are explicitly successful in sending marketing emails have likely conducted a significant amount of research in doing so. A key tactic to help plan how frequently to send marketing emails is to follow successful industry trends.
Utilize Emails To Show Appreciation
Marketing emails can also be used to convey customer appreciation. To customers, this shows that your company cares. This is most commonly used by businesses when new customers sign-up. Immediately after they subscribe, customers receive a ‘welcome,’ ‘hello,’ or ‘thank you’ email. This introduces new users to your mailing list and provides additional information about your company. Other companies show appreciation through email by asking customers how they are enjoying their purchases. This demonstrates that businesses are interested in their customer’s satisfaction even after the point of purchase. When planning the frequency of marketing emails, consider using these communications to show appreciation.
Marketing emails have become an increasingly popular tool to reach new customers, and maintain relationships with existing ones. Because of this, these have become major marketing ideas for small businesses. The major disadvantage of marketing emails however, is that customers believe they often receive too many. This has led many marketers to question what the appropriate amount of emails to send actually is. Consider creating a calendar to plan and schedule emails. Seek to cater to specific events, or important times of the year. Moreover, research industry leaders or competitors to follow successful trends. Furthermore, use these emails to display appreciation for your customers. Follow the points in this post if you find yourself wondering how often to send marketing emails to engage customers.