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Social media influencers have totally revolutionized business marketing. This, of course, has upended normal businesses and how they advertise their products. Anyone entering the business field should be interested in the impact social influencers have had on the business sector. Find out all about the topic below.
Less Trusting
Businesses are up against a far less trusting consumer population than they were just a decade ago. This is problematic when it comes to establishing relationships to promote customer loyalty. Those who open a salon or other customer-service based businesses can truly be negatively effected by the lack of trust. Social influencers are easier for consumers to trust. They show up right alongside their family and friends in their timeline. It makes for a more intimate relationship, which helps customers establish trust and respect for that influencer’s opinion. In a less trusting time for consumers, social media influencers are able to establish trust between a business and its target market.
Purchase Impact
Social media influencers have had an incredible and unexpected impact on sales for businesses. In fact, recent studies show that roughly 31% of consumers have bought a product just because a social media influencer recommended it. This is a huge number of the population, including members from megacities and those from the most remote rural areas. Clearly, the amount of trust established between top social influencers and their followers is effective for business marketing uses.
Even More Prominence
In the coming year, marketing experts predict that social media personalities will gain even more prominent roles in digital marketing strategies. They expect for social media influencing to become one of the most important brand marketing tools used by many companies large and small. This could prove beneficial to business owners’ bottom lines. That is particularly true when you consider the previous statistics regarding social media influencer impact. Obviously, as social media marketing continues to grow and expand, so too will the social media celebrity’s role in overall marketing strategies.
Content Types
Different social media personalities feature different types of social media content on their feeds. Further, different types of content experience different levels of engagement and popularity. This is an important component to social influencer marketing that many business owners are just beginning to learn about. Lifestyle, beauty and travel content are three of the most popular types found on social media platforms. That means that more social media influencer celebrities will be available to choose from when businesses are trying to locate prominent social media accounts with a large following. This is a nuanced aspect of social media influencer marketing that is just now beginning to be discovered.
Ad Blockers
Social influencer accounts have afforded businesses a way around ad blockers. This is a huge deal. Prior to theses marketing opportunities, a large percentage of online business ads were not being seen. Social media celebrities present a way around all the ad blocking apps. They allow businesses to reach consumers directly with relateable, engaging content that consumers trust. Clearly, this is advantageous for businesses that use digital marketing strategies as their primary promotion tool.
Anyone who is a part of the business sector should care about social media marketing, from those who want to start a computer repair business to college graduates just entering the business sector in entry-level positions. Social media influencers in particular are responsible for much of the growth in this area of online marketing. The social influencers impact on the market cannot be understated. This is obvious when you see the effects of social media celebrity promotion on businesses’ bottom lines.
