How Virtual Reality vs Augmented Reality Impacts Your Business

Technological advancements in virtual and augmented realty have greatly impact overall business procedures. As a business owner, you have likely experienced this yourself. From bendable smartphones to eco-friendly cars, it feels like nothing is impossible in the technology field. But there are still a couple of technologies available today, which can change how you view the world entirely. Augmented reality (AR) and Virtual Reality (VR) are two of these programs that will have a immense impact on business practices for years to come. While a lot of business owners mistake them for the same technology, they are two completely different concepts.

According to Adobe XD “Emerging technologies like virtual reality (VR) and augmented reality (AR) are characterized by novelty, growth rate, and impact on human life. With so many new inventions, it is imperative for design practices to quickly transform their process to adapt to these new technologies.” In this article, we discuss AR, VR, and the differences between them.

What is Augmented Reality?

You can define augmented reality as a version of reality that has been created and enhanced digitally on an image. The most common example you can take for Augmented Reality is its use in smartphones. Nowadays, you have the feature available in so many camera apps where you see a digital character through the screen in your own reality. AR was also used in one of the most popular android games Pokémon Go, where you had to catch a Pokémon on the roads of your own city. These days you can’t read articles about technology and not see a new AR feature mentioned. There are other apps, which uses AR to give you detail on any location you visit. All you have to do is open the camera, and the app will show you details related to that place on the screen.

What is Virtual Reality?

Virtual Reality helps you create a simulated environment with the help of computer technology. While augmented reality shows you digital characters and shapes in your own reality, Virtual reality allows you to experience an entirely different reality that is created digitally. It could be a 3D animated scene or a real place that has been photographed in a way to be viewable in virtual reality. When you are wearing a VR headset, you can also move around in reality and can look up, down, left, and right as well. People also use it to get an experience of the places that they have never seen before. So, if you have never been to Bali, you can take a virtual reality tour down there and fulfill your wish.

The Main Difference between AR and VR

There are a lot of differences between AR and VR, but let’s have a look at some of the most prominent ones.

  • Even though both experiences are pretty immersive, with AR, the viewer does not lose touch with their own reality, while with VR, the viewer is in a totally different world created digitally around them.
  • Both AR and VR use different devices to provide you these immersive experiences. For example, VR headsets that project the display into the eyes directly, and it has a headset as well. On the other hand, AR is available on a wide range of devices, from your smartphones to laptops.
  • Virtual Reality is used mostly for storytelling, while Augmented reality is used to alter real experiences.

Modern technology is having a wide and intense impact on overall business practices. Devices utilizing virtual and augmented reality are increasingly popular amongst business owners. While it is a common misconception that these two technologies are interchangeable, they are in fact two very distinctive offerings. Virtual reality helps you create a simulated environment with the help of computer technology. Augmented reality, on the other hand, can be defined as a version of reality that has been created and enhanced digitally on an image. There are multiple distinctive differences between these two advanced, sophisticated technologies. Consider the points above to learn about Augmented Reality vs Virtual Reality.

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