Being a blogger isn’t easy. You need to take several steps to make money from a blog. Aside from being really well-informed in the subject you write about, you also have to find interesting topics to discuss and find a way for people to find and read your content. It is an uphill battle every step of the way until you establish yourself in the market. That’s why bloggers need strategies and tools that’ll help them overcome the challenges and build a successful blog and increase the revenue you can generate from your content.
Balance Content And Design
When new visitors click on your website, the first thing they’ll take in is the content structure and the blog design. Way before they read a sentence of the content, they’ve already made the decision whether or not they like your blog. That’s what makes the design as important as the content.
This is especially true when you’re just starting out. You don’t have a userbase yet, and people are only going to give your blog a chance if they like the design. As you gather followers and avid readers, the design becomes less important and the content takes precedence. It is important to keep a balance.
The content structure is important. People have certain expectations when they read a piece of content: they expect certain paragraph sizes, headers, bold text bringing their attention to important parts of the content. Using the correct formatting will signal to the visitor that your content is easily digestible and professional. Use the top content monetization tactics to ensure that your hard work pays off.
It is no secret the title is an important part of the article. The title needs to be informative and attention-grabbing. With the rise of search engines, good titles and meta-descriptions have become essential to ensuring you get organic clicks. Not only you need to make sure the title is catchy, but you also need to research what people are searching for and come up with a title that targets specific high-profile keywords. Coming up with titles is harder than ever.
Establish Multiple Revenue Streams
Having one revenue stream is always dangerous. You’ll be opening yourself up to a lot of risks. For some reason, your content might not get a lot of clicks during a certain period, and this will significantly undercut your revenue. You need to protect yourself by diversifying your revenue streams.
Try to reach out to businesses that work in your sector and offer exclusive articles and mentions on your blog. If you’ve successfully gained a decent amount of readers, companies are going to pay a lot to have their products featured on your blog. This could act as a significant supplement to the revenue from the ads. Beware though, readers don’t like it when you sneak in product ads. Either be upfront about the fact you have paid ads in your blog posts or find an effective way of hiding it.
E-commerce is the easiest way to make money on the internet. Whatever the niche, you’ll find thousands of e-commerce platforms catering to your needs, and this is because of how easy it is to make money off of it. Even YouTubers can use platforms like fourthwall.com to create e-commerce platforms building upon their channel’s success.
Focus On A Promising Niche
There are a lot of bloggers out there. You can find thousands of blogs on any popular subject. This makes it extremely hard for you to compete, as the market is over-saturated with experienced and talented bloggers that have been at it for years.
When starting out, you’ll position yourself much better if you started writing blogs on a specific niche topic. You need to do market research on the amount of interest in that specific niche (Google Trends will help) and how many other bloggers are writing in that niche. Take notes on the various tactics that bloggers use when you are conducting online market research as well. They might come in handy when it is time for you to choose a niche yourself. With enough research, you might find a niche that’s perfect.
It is a niche you have a working knowledge of. If you don’t know about a niche, it will be insurmountably difficult to become a successful blogger. It is a niche that people search for relatively often. Of course, you should expect search volumes rivaling those of high-profile topics like Hollywood movies or the newest tech, but it still needs to be a topic that generates some interest on the web.
There shouldn’t be too much competition for that specific topic. For example, gardening and tech are two notoriously difficult niches to create a successful blog in, because the market is over-saturated with hundreds of thousands of websites. Finding a topic that strikes a balance between these three aspects will be your ticket to success. It isn’t easy and requires a lot of research and consideration, but it will be well worth the trouble.