Web design has in the past often been overlooked by businesses when it comes to marketing, with more focus being on the actual marketing campaign itself. However, web design actually plays a crucial role in the success of any marketing campaign and can often be the deciding factor as to whether a customer makes a purchase or pays for a service. This means that web design is ultimately a key cog in the marketing system that should never be overlooked.
Online Businesses Need Credibility
Credibility is huge when it comes to shopping online at Amazon or enjoying a game of blackjack online. Studies in the past have shown that most consumers judge the credibility of a business they come across in the online world on their website. So, if the website isn’t up to par, a business will immediately lose credibility and what is a sales lead for the website. Therefore, online businesses need to gain the trust of the customer or it will lead to them going elsewhere.
Make Your Website Design Easy To Change
You could say in many ways that web design is the final stage of the marketing process so it’s vital to get it right, or a lot of money, time and effort could go to waste. The flexibility of web design is also a crucial factor when it comes to marketing success too. With marketing campaigns being different every time, the design of the website can be adjusted accordingly to follow the same theme, which will ultimately lead to the campaign being more successful on the whole.
Prioritize Website User Experience Design
So, with all this in mind, ensuring that the company website is up to scratch is more crucial than ever. First of all, the website must provide the visitor with ultimate user experience. We live in a world now where visitors to any site will quickly click off if they can’t find what they’re looking for within seconds, or because the website itself is taking too long to load. User experience is key when it comes to attracting traffic, as well as keeping them coming back for more.
Keep Your Branding Consistent
Branding style consistency is also key, and this interlinks with marketing campaigns too. It’s important that the website along with the other marketing materials are branded the same, in order to convey the same message and for credibility purposes too. Using the same logo, colours, fonts and images are a great way to ensure that branding is consistent throughout, which should help to yield more success.
Design Landing Pages For Ad Campaigns
One marketing tool that really does require a website to be up to speed in all areas is pay-per-clicks advertising campaigns. When a person clicks the ad they will immediately be transferred to a landing page. The transitions should first of all be seamless, and the landing page should keep the visitor feeling connected to what’s going on and keep them coming back. Otherwise, they will quickly lose interest, and with rival companies just a click or two away, it could lead to the loss of custom. When it comes to web design, everything has to be user orientated in order for any form of success to occur.
Therefore, it is clear to see that any marketing campaign needs to look at many factors in order for it be a success. There is a common misconception that one only needs to focus on big data and huge budgets; but in order for any campaign to the best chance of success, web design is an essential consideration which cannot be ignored.