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Finding the right gift is difficult. Finding the right gift for a client is even more challenging. Yet, client appreciation gifts are still one of the best customer retention strategies that marketing professionals can employ to protect brand reputation. They make clients feel appreciated and keep them coming back for more. If you are a marketing professional tasked with buying client appreciation gifts to improve client relations, keep reading below. This post details the top five client gifts that will help you demonstrate your company’s appreciation for their business without breaking the bank. These client appreciation gifts are sure to make repeat customers out of business clients.
Handwritten Notes
The best client gifts will cost you next to nothing. Handwritten notes are one of the best gifts for clients. They take time and effort to create. They also require some element of personalization and intimacy. Handwritten cards make clients feel special. When you write handwritten thank you notes for clients, you are taking time out of your busy work day to reflect on their sales experience. Clients recognize and appreciate that added effort. Even though it is something simple, these cheap client appreciation gifts will produce better customer satisfaction results than even the most expensive customer appreciation gifts. Make sure you write some for your business clients.
Private Events
Host private events for existing corporate clients. Private events are, by definition, exclusive. This helps to make customers feel special and important. It also makes the job of finding the best client gifts easier for marketing professionals like you. All you have to do is plan a single after-hours event to successfully recognize and thank all business clients at once. Have an open bar and some passed hors d’oeuvres, and clients will be satisfied. You can even choose to offer a special pre-sale for your newest product at a discounted rate. This will make client appreciation events benefit both parties. Your company can make money while also appreciating customers’ previous business. Hosting private, after-hours client appreciation events is the best customer gift to say thanks and promote new products all at once. Make sure you give this idea some consideration.
Free Upgrades
Free upgrades to existing services or products are some of the most wanted client gifts year after year, according to customer analysis. Offering free upgrades is a great way to thank clients for their business. It is also a great marketing trick to showcase the features and benefits of more expensive product tiers. Ultimately, this may benefit business revenue. If customers get used to the free upgrade, They may be willing to pay more money to maintain access to those additional product benefits. Clearly, this is a win/win situation for all parties involved in the transaction. That is why free upgrades are one of the best client appreciation gifts turned marketing strategies for all companies to try out.
Branded Water Bottles
Branded water bottles are one of the best gifts to give customers if you want to give a physical product. Buying clients insulated water bottles with your company logo is a great way to recognize their business while also promoting the company. Insulated water bottles can get expensive. That is why they make a great gift. Not many are willing to spend $30 on an insulated water bottle for themselves. But, they would love to get one from your company – even if it is customized with your business logo. Clients will carry your branded water bottles with them throughout their day, generating a ton of free advertising for business along the way. If you want to say thanks and advertise business at the same time, consider buying branded insulated water bottles as client appreciation gifts.
Fine Chocolate
Fine chocolate makes a luxurious client appreciation gift for business that is not as expensive as it appears. You can even order customizable chocolate bars branded with business logos if you want to get more marketing bang for your buck. Branded chocolate bars are a great gift to satisfy everyone’s sweet tooth and say thanks all at the same time. They are also one of the most affordable customer appreciation gifts you can buy in bulk. If you are looking to invest in affordable client appreciation gifts that will put a smile on a customer’s face, buy fine branded chocolate bars.
Showing client appreciation is a crucial component of marketing strategies that support customer retention and loyalty. It is just as vital as utilizing effective social media tips. There are a million ways to say thank you to clients. Some client appreciation gift ideas are more effective than others. The customer appreciation gift ideas detailed above are some of the best options for marketing professionals to consider. These client gifts show customers you appreciate their business. They also act as helpful marketing and advertising materials to promote business further. Choose one, or several, of the top client appreciation gifts detailed above, and your customers are sure to feel special.
