If you remember the days of typewriters and are in the marketing profession, you may not know the best ways to use social media to benefit yourself or your work. Understandably, social media has changed the way marketing is done. And, a new set of social media experts have been born. This article will give you some social media tips straight from the experts on how to use social media wisely and effectively.
Follow the Right People
Make sure you follow the right people when starting a business social media account. Who are the right people? The right people to follow are the ones who are in a similar field and have more followers than you. Pay close to attention to the users following them, and request those accounts. You should also look to see what these similar accounts are posting and interact with them from time to time through retweeting, reposting, or commenting. This will not only give you a guideline of what your target audience enjoys, but also guarantee that some of the users that follow similar accounts see your profile and request you too.
Know Whose Following You
Frequently check on new followers you acquire. Visit their pages and see what they post, who else they follow, and who follows them. This will allow you to get to know your audience better. In the future, you will be able to post content that you know they will enjoy and interact with. Once your account has gathered a larger following you will also be able to resolve problems and answer questions from your followers, so make sure to check your mentions or notifications to respond. These responses will keep your customers happy which always makes for good business.
Use Different Platforms
There are many social media platforms out there, so don’t limit yourself to just one. The more platforms you have a presence on, the wider your audience is and the better you’re doing your job. This is why social media marketing companies are in such high demand. Facebook, Twitter, and Instagram are the big three, so you should absolutely have accounts for all of them. In addition, there are also smaller networks which can be a valuable part of your social media arsenal. Pinterest, LinkedIn, Tumblr, and Vine are all popular in their own right. Depending on what your target audience is, you may benefit from joining one, or all, of them.
Reflect On Previous Content
If you want to continue to build your following, you will need to continually improve your content. To do this, make sure to analyze past posts from your social media accounts. Or, you can even do one better and analyze content before you post it. Tools like BuzzSumo, and similar, allow you to leverage data regarding successful social sharing by searching for a keyword relevant to your social media content strategy. See what the top performers in these areas are doing, and then act similarly. Analyzing past and future content to see how they have performed or will perform can greatly increase the success of your social media strategies.
This is perhaps the most important part that many marketing professionals forget about. Social media marketing is supposed to be fun and casual! Make sure your accounts reflect that. If all your posts are marketing based your followers may feel spammed and delete or unfollow the account. Make sure to have a balance of marketing posts and fun or silly posts. Popular GIFs and memes and inspirational or funny quotes are a few ideas for non-marketing related posts.
Social media is an incredible marketing tool for both young and old alike. In order to use it successfully and ensure your next ad campaign is a success, follow similar accounts, pay attention to your followers and don’t be afraid to venture beyond Facebook, Instagram or Twitter. Social media sites are above all places for people to gather and enjoy, so have fun! Make sure to remember these tips and your accounts will have followers in no time.
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