Popular brands use the best retail content marketing ideas to increase their customer bases. They establish strategies based on what their customers want and how they want to find it. As a marketing professional working for a retail company, you need to implement these ideas in order to out-do your competitors. After all, consumers today rely on the internet to do most of their retail shopping. While upgrading retail space design could boost company sales, the results do not compare to online marketing. When you enter the digital retail world, you enter a much larger market full of competition. In this post, you will learn the best retail content marketing ideas to drive sales.
Create Online Magazines
One of the most effective retail content marketing ideas is to create online magazines. As previously states, consumers prefer to shop retail online. However, they still enjoy the nostalgic feelings associated with reading magazines. To give potential customers the best of both worlds, establish an online magazine. Upload new issues on a weekly basis. If consumers like what they see, they will continue to come back for more each week. Then, you earn yourself more page views and increase your chances of driving more sales each week. To boost your chances, include your best advertisements as well as new sales in your magazine. If you choose the right content, you will increase your ROI with this retail content marketing idea.
Optimize Mobile Sites
Since so many consumers shop on their mobile devices, optimizing mobile sites is one of the best retail content marketing ideas. If you upgrade your site for mobile usage, you expand your customer possibilities. Consumers can view mobile-friendly websites from anywhere. Consumers who take the public transportation on a daily basis often pass the time by browsing the web on their smartphones. Without a mobile site, you miss out on turning all of these consumers into customers. Give your retail content marketing strategies a boost by making your site mobile-friendly. This is one of the best marketing ideas for small businesses because it increases target audience reach.
Implement Augmented Reality
Successful marketers also use augmented reality (AR) as part of their retail content marketing strategy. Augmented reality takes brands’ content to the next level. It shows consumers that you stay up-to-date on the latest trends. Moreover, the tool allows consumers to interact with your brand right on their smartphones. You can use AR to let customers “try on” your clothing digitally. With the newest technology, developers can use webcams to scan images of customers. Then, they can use their phones to see what they would look like in certain garments. This works especially well for jewelry and makeup products. By implementing this retail content marketing idea, you will turn more consumers into customers.
Find Social Media Influencers
Companies who use social media influencers for content marketing succeed in driving sales as well. After all, consumers spend a lot of their time on social media. One of the most popular platforms is Instagram. Instagram influencers promote brands’ products in exchange for money or free products. The best influencers portray lifestyles similar to your brand’s. Their pages should resemble your profile. Search for users who already wear your brand or ones similar to yours. Look for influencers who have a large, organic following. Those who meet this criteria reach members of your target audience every day. Hence, you can use this retail content marketing idea to reach more potential customers.
Focus On Community
Lastly, successful brands focus on community when developing retail content marketing strategies. Your goal as a marketing professional is to build a community. The ideal retail community consists of retained customers. To build this community, you need to focus on what your target audience wants. Consumers respond better to content that promotes a lifestyle over a product or service. If you market for a professional clothing line, create content around the working professional. Make a video that shows the life benefits of being a business owner. Put the business owner in one of the company’s pieces, but do not focus on the clothing itself. Use sales dashboard metrics to notice the positive results you receive. You will increase your sales by engaging more consumers with this marketing idea.
If you want to increase your ROI, put the top retail content marketing ideas to use. Create an online magazine and upload a new issue each week. Upgrade your site so that mobile users can view your content as well. Implement augmented reality to create interactive experiences for consumers. Find social media influencers who maintain a large, organic follower base. Additionally, focus on building a community rather than promoting specific products. Use these retail content marketing ideas to drive sales continuously.