12 Sales Dashboard Metrics And Examples To Boost KPIs

There are various sales dashboard examples to drive business data. According to a major data management report, more than 50% of companies surveyed said data and analytics are a key source for future opportunities. In fact, as more organizations rely on business data for decision-making tactics, abilities to derive functional insights are foundational for success. As a business owner, tracking data can provide key performance indicators (KPIs) to indicate how your team is working towards solving business process issues, revenue goals and targets.

Sales are the most important part of business operations. Without the right information, sales teams are unorganized, less productive and close fewer deals. If you never close a deal, you never have to worry about deciding on a network service for business. However, creating a sales dashboard is so crucial to displaying the right information. Sales dashboards give business owners a place to find the information they need at a glance. These sales metrics and performance data help you to make informed business decisions to grow your business. There are some vital sales metrics in particular that should be included in all sales dashboard templates. Find out what they are below.

Pipeline Performance

Obviously, you want to know how your sales pipeline is performing. Especially, if you bootstrap a business, pipeline management is one of the most crucial factors for overall sales success. Create a pipeline performance dashboard that includes information on the number of deals open each month and the number of opportunities sourced and closing each month. You should also include data regarding your bookings trajectory versus your bookings goals.

In the pipeline report, include the following sales dashboard metrics from your CRM system:

  • Date created
  • Lead source
  • Current stage
  • Probability to close

These pipeline performance metrics are a must for any effective sales dashboard. They should also include the top digital marketing KPIs to track within the organization.

Sales Status Dashboard

Utilize a sales status dashboard to drive business data. This system provides a real-time view of your business’s sales operations. In fact, it can answer where your sales department stands with data on regional growth and overall revenue growth over the past year. Additionally, the best sales status dashboard tracks sales booking, sales opportunities and quote to close. As a result, you can focus on the current position of leads, prospects and businesses chances. Plus, the leading sales status dashboard provider offers customized spreadsheets with color indicators to instantly alert when something is wrong within the sales process. Definitely consider implementing a sales status dashboard to drive business data.

Cost Per Lead / Acquisition

Of course, your sales dashboard must have the crucial cost per acquisition KPI. Since every lead or sale generated has a cost associated with it, you must track the ROI for all activities. In short, the cost per lead is the sum of all marketing dollars spent divided by the number of leads. Meanwhile, the cost per acquisition calculates the cost per sale. By actively tracking your cost per lead, you know exactly how much to budget and spend for each campaign. Further, this KPI metric can reveal leads or accounts that are not worth pursuing within the dashboard. This should be a major component to your technical leadership training, in the sales or executive departments.

Sales Opportunity Dashboard

Utilize a sales opportunity dashboard to increase business driven data. The top dashboard showcases the movement of sales opportunities within your pipeline. In fact, this system implements a CRM system to track, record and store opportunities for each sales member. Plus, it offers a live dashboard features to ensure your team is regularly up to date on the entire sales process. More so, it weighs your pipeline to depict a more accurate view of how much revenue your team is expected to convert. For example, if you have opportunities worth about $230K during the 50% stage, it will be weighed at about $115K. That is because there is a 50% chance your team will convert a sale. Surely, implement a sales opportunity dashboard to drive business data.

Quarterly Forecast Dashboard

Of course, implement a quarterly forecast dashboard in your business to drive data. The top sales forecasting tool provides a holistic view of sales opportunities and pipelines. As a result, you can efficiently create quarterly forecasts to compare YoY performance. Plus, you can systematically forecast your sales performance to understand the best case forecast based on your commit case forecast. Therefore, you can prevent unnecessary surprises. More so, your team can offer reliable data to senior sales leaders for effective data-drive decision-making. Definitely, quarterly forecast dashboards are a reliable way to drive business data.

Sales Cycle Duration

You also want to have the average duration of your sales cycle included on your sales performance dashboard. How long does it take for your sales team to close a deal? This information will be helpful to compare the age of each opportunity to the average sales cycle duration. That outcome will allow you to see if sales opportunities are  moving through the sales funnel as anticipated. If not, it provides you the opportunity to identify bottlenecks and brainstorm solutions. More so, this data contributes to the overall big data for business management. That is certainly a metric you need when making decisions for your business.

Sales Cycle Length Dashboard

Integrate a sales cycle length dashboard within your company to drive data. A sales cycle details the time taken for a potential opportunity to turn into a sale and paid invoice. The leading dashboard option takes the sales cycle system and depicts it as a sales funnel. This KPI metric displays the cycle in four stages; opportunities, proposals, negotiations and closings. More so, the dashboard calculates the average time each step takes to complete for the sales team as a whole. Then, the dashboard element provides the average length its taken individual members to complete each step. As a result, you can assess your sales productivity to determine what is working, what skills it takes to be a good salesperson and what isn’t. Certainly implement a sales cycle length dashboard into business operations to optimize data.

Cumulative Sales

Cumulative sales data is a must-have to determine overall sales performance metrics for your business. This a must have metric for all types of sales dashboards. Include a place for data regarding cumulative sales for the month, quarter or year, or even all three. This will help you to create a sales performance dashboard that allows you to identify the ebbs and flows within your sales department. This way, you can use one of the best sales prospecting tools to grow your funnel. If you want to distinguish the slow periods and busy seasons for your business, this is certainly a metric to include when creating a sales dashboard.

Conversions Over Time

Another important element to have in your dashboards is the conversions over time metric. Converting consumers to the next stage of the sales pipeline is absolutely imperative to boost your business sales. Understanding this information allows your sales team to hone in on their most important, productive tasks that drive results. That helps them perform consistently, which provides your business consistent profits. Include the necessary information about sales periods and total conversions for each type of conversion. This is one of those sales metrics that will put your dashboard over the top.

Sales Cycle Length Dashboard

Secondly, integrate a sales cycle length dashboard within your company to drive data. A sales cycle details the time taken for a potential opportunity to turn into a sale and paid invoice. The leading dashboard option takes the sales cycle system and depicts it as a sales funnel. This KPI metric displays the cycle in four stages; opportunities, proposals, negotiations and closings. More so, the dashboard calculates the average time each step takes to complete for the sales team as a whole. Then, the dashboard element provides the average length its taken individual members to complete each step. As a result, you can assess your sales productivity to determine what is working, what skills it takes to be a good salesperson and what isn’t. Certainly implement a sales cycle length dashboard into business operations to optimize data.

Representative Highlights

Representative highlights can also be a useful section to have in your sales dashboard metrics, particularly in small business. This section must include metrics for revenue by salesperson. It should show you how much revenue each and every sales professional has generated, whether on a monthly, quarterly or even yearly basis. That information will help you to distinguish employee performance to support employees with low numbers and reward high-performing sales reps. It will also help improve unified communications and collaboration among your sales team if you share this dashboard with them. If you need to keep track of your salespeople (and what manager does not need to do this?), this is a must have metric for your sales dashboard template.

Win / Loss Conversion Report

The win/loss sales report should be included in your dashboard. This KPI metric tracks the reasons for winning or losing deals. For example, each salesperson can note the key actions or decisions that led to a closed deal. Additionally, if there was an issue, they can record what caused the lost potential. Using this indicator, you can create closing rates. Then, you can establish benchmarks to analyze performance, make adjustments or recommend key marketing principles. Further, this report can reduce sales funnel leakage and increase overall sales performance in an industry.

NPS Metrics

To increase your sales overtime, include the net promoter score inside the sales dashboard KPI. This metric measures the likelihood that someone will make a recommendation, good or bad. On a scale of 1-10, the detractors (6 and below) may spread harmful experiences about your company. To stop losing money, analyze the reasons behind these metrics. Meanwhile, an NPS score of 7-8 includes the passives who may not love your company, and may leave at the prospect of a better opportunity. Finally, the promoters are the customers who rate themselves 9-10 most likely that they will recommend your company to friends and family. To calculate the net score, you simply subtract the percent of detractors from the percent of promoters. Of course, to grow your sales pipeline, you need to have customers promoting your brand, products or services. Add this key sales metric to your dashboard to ensure customers are leaving with a positive impression of your company.

There are several sales dashboard examples to drive business data. First, utilize a sales status dashboard to track the standings of opportunities, leads and potential customers. Secondly, implement a sales cycle length dashboard to determine the average time it takes to close a sale, which employees are exceeding and which need assistance. Next, integrate a sales conversion dashboard to discover if your team’s abilities and tactics are successfully converting leads to sales. Of course, implement a quarterly forecast dashboard to create the best case forecast based on your commit case forecast. Finally, utilize a sales opportunity dashboard to depict the movement of your sales opportunities and the expected revenue conversion rate. These are various sales dashboard examples that can drive business data.

If you are a business owner, creating a sales dashboard is a crucial part of operations. The metrics on these sales dashboard templates will provide the business intelligence you need to make sound business decisions that will help your business grow and improve. However, that is only true if you include the sales metrics mentioned above. These particular metrics provide the information about sales performance and pipeline performance that you need to identify problem areas in your sales process and create fixes for those issues. Be sure to include these metrics in your sales performance dashboard if you do not want to waste time creating an ineffective one.

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