There are several effective strategies for better blog writing in your business. You don’t have to be a once-in-a-generation wordsmith to put together a great blog post. In fact, you don’t have to be a writer either. This is a surprisingly forgiving medium for non-writers. However, great blog posts still require proper structure, clear syntax, and readable sentences. Like any other type of writing, creating a post that readers actually want to finish requires planning and fortitude. Consider this your cheat sheet to write great content for your business blog posts. With so many reasons blogs are vital to startups, it’s important to use the right tactics. Each of these strategies is easy for non-writers and business owners to reproduce at scale, allowing one strong post to become 10 and 10 to become 100. Read on to discover the most effective strategies for better blog writing in your business.
Learn How To Publish Full-Length Articles
First, you should learn how to publish full-length articles on various platforms, such as LinkedIn. This is less a writing tip than a writing promotion tip. It’s necessary because many aspiring bloggers don’t realize that LinkedIn is one of the two highest-visibility blog properties to which just about everyone has administrator access — yes, higher in visibility than one’s own blog. If you’re not using LinkedIn to regularly create full-length articles, you’re doing things wrong.
Create A Medium Page, Even If You Don’t Update It Often
Medium is the other high-visibility blog property that every aspiring blogger needs to utilize. Professional Medium pages abound, but as good an example as any is the Medium page for Paul Esterhuizen, a philanthropist and entrepreneur from South Africa. Use it as a template for your own.
Use A Writing Aid
AI-powered writing aids, such as grammar tools and spell checkers are incredibly valuable for non-professional writers who’d like to improve their own prose without hiring a human copy editor. They’re useful for non-blog writing as well, including emails, newsletter programs, and proposals.
Practice With Private Posts On Your Personal Blog
Use the private post function on your personal blog (if available) to practice and hone your craft away from prying eyes. Private posts are invisible to non-administrators by default, but you can always publish ones you’re proud of. When publishing, be sure to optimize your SEO content 2021.
Get To the Point In The First Paragraph
Many bloggers fall back on long-winded introductions. While engaging and even enjoyable for unhurried readers, these are unnecessary and often counterproductive for everyone else. When writing for general audiences, the rule of thumb is: get to the point in the first paragraph, or within 75 words if you’re using much shorter paragraphs.
Emphasize Your Main Points
After quickly reaching the topic at hand, use pull quotes or highlighted text to emphasize your main points for readers and guide them through the post, hopefully all the way to the end. Don’t worry if this strategy seems choppy; most blog readers don’t care about traditional formatting. Of course, remember to choose the best type of blog for your business as well.
Keep Paragraphs Short
Short paragraphs help readers keep their place and make it likelier that they’ll read more of the article while absorbing its key points. Some prolific bloggers rarely allow more than two sentences per paragraph. As a rule of thumb, you should write no more than four to six sentences or roughly 100 words per point.
Use A “Read More” Button After First Paragraphs
A “read more” button forces readers to take active measures to continue reading beyond your introduction, increasing the chances that they’ll actually read more. As a side benefit, this action creates analytic data that allows you to measure reader interest in specific posts; if you see relatively few click-downs, you might have some work to do to improve engagement.
Many full-time writers make a good living. They’ve figured out how to produce great prose or poetry on demand, or at least at a good enough clip to keep the bills paid. As the composer of a weekly or biweekly blog post, you don’t have to unlock the elusive secrets of other prolific writers. You just have to get the job done when the deadline looms for your business. And you need to meet whatever goals or objectives you hoped to achieve with your content. We’ve reviewed eight blog writing strategies that should make this job much easier. Use them to guide you when you don’t feel quite up to the task or struggle to find inspiration. And take comfort in the fact that, while the work of a professional writer never really ends, the work of a part-time blogger is but a welcome diversion from the daily grind.