There are several steps to running local web page performance testing properly. Speed and performance testing bare crucial for any marketing website, as they are some of the primary factors used by search engines to rank web pages. Additionally, faster websites maximize the number of consumers exposed to the products and services within. Moreover, properly performance testing improves several digital ... Read More »
For most small business owners, profit margins are fairly tight. It can therefore be difficult to grow your business, without a lot of resources left over. Digital marketing can thus be a useful tool for smaller companies, as the development of new software has meant that campaigns can be enacted without the need to engage with costly third-party marketing firms. ... Read More »
There are several key strategies to improve client outreach success for freelancers. Conducting cold client outreach as a freelancer can be an incredibly frustrating and tedious process. Afterall, getting new clients is one of the biggest struggles for new freelancers. Fortunately, there are several strategic techniques you can follow to amplify your outreach effectiveness. This way, you can generate awareness ... Read More »
There are several steps to starting small business networking during the COVID-19 pandemic. Professional networking is a critical part of small business strategies to build client bases and foster sales as well as new relationships. Of course, the recent COVID-19 pandemic halted many typical business practices, including in-person professional networking. However, many businesses have creatively reorganized their practices to mitigate ... Read More »
There are many digital marketing trends, and you can call them by different names, but at the end of the line, it’s still about customer retention, engagement, building trust, and developing communities. Still one of the most dominant is social media marketing because it is a sector that continues to evolve, finding what strategies work, reworking efficient approaches, and discovering ... Read More »
There are many ways social media influencer companies grow your business. Influencer marketing uses product mentions and endorsements from people who are viewed as experts and have dedicated followings within their niches. Due to the high levels of trust marketing influencers build with their followers, their recommendations are a form of social proof to their followers. As a business owner ... Read More »
Social media platforms offer a unique opportunity for real estate marketing campaigns. These platforms allow for wide distribution of multi-media marketing at little to no cost to the marketer. Presenting a house or apartment requires pictures, video, and text description of features. Marketing managers looking to boost the visibility of their brand can use social media to reach customers and ... Read More »
If you are endeavoring to improve your company’s web visibility through marketing strategies like ads and search engine optimization (SEO), you want to believe these efforts are not in vain. But how do you know that they are working if you can’t see definitive results? Well, the answer is you can’t without KPIs. If you aren’t familiar, KPIs stands for ... Read More »
There are many free online lead management tools for small businesses. These tools often offer business app integrations, templates, and automation solutions. Additionally, they provide lead generation, capture, and qualification functions. As a marketing professional, the best tools have intuitive UIs as well as profile enrichment and lead filtering capabilities. This way, you can analyze how your small business advertising ... Read More »
There are many features of event planning tool platforms for marketers. These platforms help organizers execute aspects of event planning such as venue booking and email invitations. By using a planning tool solution, marketers keep all event-relevant information and data in a single platform. This way, they spend more time marketing and crafting a memorable event. As a marketing professional, ... Read More »
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