Category Archives: Marketing

Best Guerilla Marketing Campaigns Offer Low Cost Brand Recognition

The best guerilla marketing campaigns are ones that attract attention and are easy to share with others. Companies attract this attention by daring to do something different, often provocative, that is outside the normal marketing channels. With today’s technology, it must also be easy to share across social media in the hopes of going viral by following some social media ... Read More »

Customer Analysis Best Practices To Better Understand Target Audience

Business owners should conduct a customer analysis during the business plan creation stage, but may also coordinate one when considering marketing techniques. In either case, it is vital that business owners fully understand their customer base in order to be successful. Here are some important steps to conduct a successful customer analysis. Define Your Customer Demographics is the key word ... Read More »

Low Cost Marketing Ideas For Small Businesses To Engage Customers

Small businesses lack the resources and global recognition that national chains or corporations have. That is why ad campaigns may simply be out of reach for some small business owners. Consequently, they need to make use of every available method to ensure that they maintain financial health. A good way of accomplishing this is utilizing effective marketing strategies. If you ... Read More »

Expert Site Optimization Tips To Meet Search Engine Ranking Criteria

Creating a presence on the internet is one of the most cost-efficient ways to market your small business. Simply, it requires knowledge on how to take advantage of search engine optimization, or SEO. If you are a small business owner interested in optimizing your company’s website for marketing purposes, here are a few tips to provide business help you along ... Read More »

Online Presence Management Tips To Improve Your Career Trajectory

Everyone has an online presence; it’s the way you’re perceived when someone sees your Facebook page or looks at your website or stock photos you may be in. Creating an online presence is easy, but maintaining a positive one is more challenging. In this post, business marketing professionals can discover how to preserve a strong, positive online presence. Google Yourself ... Read More »

Top Twitter For Business Strategies To Improve Social Media Presence

If your social media activity is confined to Facebook and an occasional tweet or you are still wondering “what is social networking?”, you are missing out. Twitter is a much more active community, with a younger demographic. If the thought of effectively communicating in a 140-character message seems odd, that’s OK. Follow these 5 tips to use Twitter more effectively. ... Read More »

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