There are many ways social media influencer companies grow your business. Influencer marketing uses product mentions and endorsements from people who are viewed as experts and have dedicated followings within their niches. Due to the high levels of trust marketing influencers build with their followers, their recommendations are a form of social proof to their followers. As a business owner looking to grow your business, influencer companies provide incredible value and ROI due to their autonomy and large followings. Read on to discover how social media influencer companies grow your business.
Targeting Specific Niches
Social media influencers target specific niche demographics, and this helps grow your business. Often, the hardest part of creating a marketing strategy is effective targeting. Using influencers, you eliminate this issue, since they already have an established, niche, audience. Simply create a short video and give it the proper tags, and social media algorithms take care of the rest. They automatically suggest your influencers content to their followers. If the post reaches a good level of engagement, it will pop up in the search results of individuals who don’t follow your influencer directly. This way, the simple task of tagging a video properly gets huge engagement. Surely, social media influencer companies help grow your business by targetting specific niches.
Social media influencers also provide increased levels of brand awareness to their followers. By partnering with an influencer, their followers learn more about your brand, story, mission, and the services your business provides. Maximize the value of these strategies by ensuring your content enhances the influencer’s social media presence, as well. This way, there is value in the relationship for all parties involved, making it stronger. Additionally, influencers often introduce new brands and products to their followers. Partnering with a trend-setting influencer like this demonstrates your company’s position as an innovative industry leader. For example, architecture influencers may have architecture marketing ideas to set your company apart from the competition. Absolutely, providing increased brand awareness is another way influencer companies grow your business.
Trust in Referrals
Word of mouth marketing is one of the most effective methods of driving sales, and influencers provide it on a large scale. In fact, 74% of consumers say their purchasing decisions are influenced by other’s referrals. Additionally, 70% of teenagers trust influencers more than other, traditional celebrities. Therefore influencer referrals provide incredible ROI and value. A relatively small influencer with 1,000 followers would theoretically net your business at least 700 sales of whatever products or services they’re promoting. Certainly, providing referrals on a large scale leads to massive increases in sales, so your business can grow.
Often, businesses make the mistake of basing the decision to partner with influencers solely on follower numbers. While this number is important, the level of engagement on their posts is better indicator of the value an influencer provides your business. Engagement numbers allow you to more accurately determine the relationship between your influencer and their followers. If they have a great relationship, a larger portion of your influencer’s fanbase is more likely to purchase a product or service. If not, you’ll still get many new consumers, but not as many as you could have. Therefore, maximize the value of your influencer partnership by evaluating their engagement levels. You can also use CRM gamification strategies to increase customer engagement. Of course, an influencer’s level of engagement significantly impacts the number of new consumer’s they’ll net you.
Influencer ROI can also be maximized by diversifying the social media platforms used. Many influencers have followers across multiple platforms. All of these platforms can be used to link to each other and to external sites. For example, you can hire influencers to promote a product or service in posts. The posts then link to an external marketing site where you provide longer, more in-depth descriptions and promotions of the product. This way, you combine the in-house marketing efforts from your business and those of your partnered influencers to maximize marketing value. Indubitably, diversifying the social media platforms used enables maximum ROI.
Social media influencer companies can grow your business in a myriad of ways. One way is the specific targeting of follower niches. They also grow your business by demonstrating your business’s position as an industry leader through brand awareness. By providing trusted referrals, large portions of influencer followers become consumers of your products and services. Maximize your ROI on the influencer partnership by evaluating their engagement levels. Finally, diversifying the social media platforms used enables your business to combine all marketing efforts for huge ROI. When wondering how social media influencer companies can grow your business, consider the points described above.