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Consumers constantly use their mobile devices to look up restaurant menus online. When they find restaurants that they like, they download their apps to avoid missing out on new menu options. As a restaurant owner, you can take your business to the next level by creating your own restaurant menu app. If developed to match your brand’s image and values, your app could boost profits instantly. This is particularly true if you also implement the top food business tips. Read on to learn how to create restaurant menu app to increase sales.
Establish A Brand Appearance
In order to create restaurant menu apps that boost profits, restaurant owners need to design them with their brand in mind. Before you hire a designer to build your mobile app for you, write a list of your core values. Look around your restaurant and pick out pieces that are unique to your brand. If you own a pizza shop that was once your great grandfather’s, include that in your app. Take a photo of the old, unique walls of the building and use it as your app’s background. Then, include the information in word-form in an “About Us” tab within the app. Create restaurant menu apps that are aesthetically pleasing and match the appearance of your restaurant. Then, consumers will know what to expect and continue on to order from your establishment.
Send Location-Based Notifications
Another feature that restaurant owners should include when they create restaurant menu apps is notifications. Instruct your app developer to automate notifications based on location. With today’s advanced technology, companies constantly use geofencing to focus in on consumers. You can use the same tactic on your restaurant app. When a consumer has your app and enters a town that you have a restaurant location in, they will receive a notification on their smartphones. This takes the pressure of finding a quality dinner spot in the area off of them. After all, if they downloaded your app, they are fans of your restaurant. More so, they can receive special offers and menu updates via notification. If you own a gelato franchise, you can alert customers when new gelato flavors come out. Location-based notifications are highly effective when building restaurant menu apps.
Offer Mobile Payment Options
Also, make your app as convenient as possible by offering mobile payment options. This feature is especially advantageous for restaurants who make large profits off of takeout orders. Consumers often order takeout to save themselves time. However, waiting on the phone for an employee to take their order can take a while depending on how busy the restaurant is at the time. To eliminate wait times all together, accept payments via the mobile app. Allow consumers to select the items they want to order and pay for them all within minutes. To keep your customer information safe, implement a mobile payment system that is secure. Restaurant owners who do so create restaurant mobile apps that attract customers.
Integrate Reservations
Restaurant owners attract customers by integrating reservation options into their restaurant menu apps as well. Similar to mobile payment options, reservation options decrease the amount of time consumers have to wait at your restaurant. More so, it alleviates some pressure off of your employees. When restaurants are busy, employees have other duties to fulfill. They do not always have the time to answer phone calls appropriately. When they have to stop to answer phones, they often make mistakes like forgetting to bring a customer that extra side of salad dressing they requested. When you create restaurant menu apps, integrate reservations to build a seamless process.
Update Constantly
Finally, update your restaurant menu app constantly. As seasons change, so do restaurant menu items. After all, you base your menu off of the foods that are in-season at the time. Many restaurant menus change when cooks come up with new recipes as well. For instance, your chef might decide to take advantage of Chicago gourmet after experiencing the flavors for himself/herself. Therefore, mobile apps need to be updated frequently. When you do update your menu on your mobile app, draw attention to your new options. Your returning customers will be pleased to see that they have more options than before. They are more likely to pay your establishment a visit if they see that you have new food choices. To create restaurant menu apps that boost profits, update them often.
Stay up-to-date with the latest technology and compete with other local restaurants by creating a restaurant menu app. In doing so, match your app’s appearance to your restaurant building and brand values. Notify consumers when they enter a town that you have a restaurant location in. Allow customers to pay for their takeout orders on your app. Integrate reservations into your app to reduce wait times and keep customers satisfied. In addition, update your app constantly to retarget customers. Incorporate these features to create restaurant menu apps that generate profitable growth.
