Over the past few years, eCommerce has led to a small business revolution. Ecommerce is the process of commercial transactions taking place over the internet. Large corporations with their own sites are not the only ones benefiting from this ever-evolving technology. Small businesses are beginning to find success on the internet as well. There are many entrepreneur TV shows that are showcasing growing small businesses. To learn more about the benefits of eCommerce and how it has led to a small business revolution, keep reading below.
Larger Customer Base
The first, and most obvious, benefit of eCommerce for the small business revolution is that it provides them with a larger customer base. Businesses that could once only provide to customers who physically came into their store could now sell to different people around the world. This larger customer base means more sales with virtually no additional overhead cost. Ecommerce has had a major impact on how people buy products, but it has also had a significant effect on how those products are sold.
Another benefit that eCommerce brings to small businesses is that it is the preferred method of shopping for many people. Over a third of modern day shopping takes place online. This provides people who just do not want to physically go into the store with an opportunity to view and purchase your products anyway. Having become such a common and popular way to shop, it is great that small businesses are utilizing ecommerce.
A Shared Space
The shared space that many small businesses possess on the internet is another major advantage of eCommerce. This small business revolution is bringing companies together under popular online retailers like Amazon and Etsy. With these wildly popular sites, small businesses can sell their products and reach an even larger audience than they could on their own website. They also get access to job costing systems and other important analytics tools. The exposure that Etsy and Amazon offer is definitely a big win for small businesses.
Ecommerce and the internet in general have become an excellent avenue for free promotion. Rather than spend thousands of dollars on physical advertisements, small businesses can advertise for free online. Search engine optimization is a free way to draw in potential customers. Additionally, social media provides a free outlet to promote products and increase engagement with your brand. If you want to use this eCommerce small business revolution to your advantage, be sure to focus on free marketing and advertising opportunities.
Finally, another benefit of eCommerce for small businesses is the personalization you can offer. With small businesses using Magento Enterprise, the options are limitless. The best way to set your business apart from others is to offer curated content and personalized products for your ideal customer. You can more easily control who comes across your website by catering your SEO and promotions to them. The small business revolution of eCommerce is great for finding your perfect consumer.
Ecommerce has sparked a small business revolution over the past few years. More and more companies are joining Amazon and Etsy to get their products out into the world. Even those that create their own websites are finding success through a larger consumer base and free promotion. If you own a small business and have not yet joined the eCommerce revolution, take another look at these tips above to see if it is right for you.
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