Growth is a critical benchmark for CEOs and business owners. It is a measurement of success. However, when it comes to growth, it’s all about “scaling” your current business processes and workflows. In the digital age, scaling often means implementing technology that automates, or SaaS that streamlines.
All this digital transformation doesn’t just appear one day. It is thoughtfully planned and implemented from the top. This is where the CEO plays a major role. And the part you need to really pay attention to. The top CEOs all have several characteristics, skills and abilities in common. CEOs that grow their companies often possess a few must-have abilities:
- A growth-minded CEO can develop relationships with customers quickly, and knows how to nurture them.
- They also have a very good listening ability, which allows them to be the sounding board for customers and/or clients.
- A CEO all about scaling is very self-aware, understanding customer needs and the impact of making deals happen.
Are you noticing a trend? It is all about the customer and/or client when it comes to growth. And utilizing customer-centric internet marketing services to enhance those customer engagements is an important part of the overall strategy.
Experienced CEOs Need To Be Customer-Centric
Yes, scaling a business involves a variety of tasks. But one of the most important of all is focusing on the customer first. Focusing and engaging with customers and/or clients to uncover what they want, need, and how you can help them is essential to growth all CEOs need to know, process, and employ. Let’s take a look at a few ways CEOs like you can leverage customer experience for exponential business growth.
Top 3 Growth Essentials CEOs Need To Employ
1. Connect With New And Current Customers Regularly
Having open lines of communication with customers and/or clients can facilitate fast and strong growth when scaling your business. For instance, you can use internet marketing services to quickly boost your new customer base by generating more leads using meaningful marketing content and delivery methods, such as social media.
For existing customers, you want to keep that loving feeling, so nurturing those relationships with constant communication is a must. Join CEO groups to learn the best tactics for maintaining a channel for communication. Send them regular newsletters via email, send snail mail cards thanking them for being customers, and always give them value via offer codes, special promotional discounts, and more. “Wow” customers with meaningful, from the heart communication.
2. Always Grab At Competitor Market Share
Now we are not talking about spying on your competitors to gain more market share in your industry. Instead of focusing on what your competitors are doing, focus on what your customers want and need. How?
One way to get at the heart of what your customers want and need is to ask them. However, don’t simply ask them via email. You need to make the interaction about them with added value. For example, you can hold an exclusive brunch for your top ten clients and engage with them one-on-one during the event.
Having the knowledge of what customers and/or clients want and need will allow you to update products and/or services to meet those needs, or create new ones altogether. This will allow you to carve out more market share from competitors.
3. Inspire Everyone In The Company To Uphold Your Mission
Growth may begin as an idea from the top, but the success of growth and scaling a business begins at the bottom. As CEO, you don’t have time to do it all. When you learned how to become a CEO, you did not really learn how to manage all of your duties. Most successful CEOs learn through doing. You have a lot on your plate. This is why scaling is a team affair.
You need to instill in your team the passion you feel for growth, the plan, and how each person plays a very important role in the process. If you don’t do this, scaling will be very difficult, and growth slows. Empower your team to do the above and make the meaningful customer engagements needed to be successful.
CEOs need to make growth happen. It’s an essential part of being a leader. To achieve growth, you need to scale, but don’t simply buy trending, shiny digital platforms and amp up hiring. Instead, look to those who make your company even possible, the customer for growth answers and strategies. You may be surprised by what you find.