The Resource Marketing® company was founded in digital. Owned by a parent company from 20 years of experience in display and promotional marketing, the company has forged its way into the digital market from 1996. For those of you in the media business, there is a lot to learn from their success. How did they gain such large enterprise clients? You might be surprised to find out what they did, or didn’t do. In fact, you might find out that you’re capable of winning large clients too. Read on to learn more about what they do.
Create A Simple Mission To Achieve
This company brings brands to life. To achieve branding success, they emphasize creativity and state of the art technology. Their mission is simple and easy to understand. If you are planning to start a successful business, a clear, concise mission is the place to start. Clearly, they have laid it out from their early beginnings.
Get Customers To Remember Your Business
At Resource Marketing®, they have been using promotional products for years. These products allow customers to remember your brand. Whether it is promotional t-shirts, mugs, pens, caps or bags, the cost per impression is very reasonable. Surely, this is something you can take-away to your business or client’s business.
Invest In Technology Infrastructure
Unlike most companies in the industry, Resource Marketing® has its own Content Deliver Network to support client IT requirements. Their CDN is built to support high traffic websites, delivering them with top notch performance around the world. Certainly, not everyone can build this kind of a network. However, investing in an infrastructure to provide quality service is something to be taken seriously. It offers a competitive advantage over other providers.
Provide A Full Service Experience
While some companies may specialize in one aspect of marketing, this company has a multi-step approach. They conduct marketing audits to develop a brand strategy, clean up your customer interface, optimize your website and create media to tell your story. Furthermore, they distribute your story across low-cost channels to save you money. Clearly, they are providing an end to end solution that enterprise customers appreciate.
Show Off Client Success
Resource Marketing® proudly displays their client list, success stories and statistics. Whether it is hosting the World Cup website or supporting millions of hits on an eCommerce store, they display what they can do. Sometimes, to win a large client is to show them that you have successfully handled a business with similar needs. After all, your work should be something to show case.
Using these brand building strategies, Resource Marketing® has won many enterprise clients. Establishing their mission, getting customers to remember brands and investing in the right technology helped them get started. Then, they continued to provide a full range of marketing services while showcasing their success. Learning from their marketing approach, other business owners like yourself can land large clients too.
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