During the twenties, the demand for alcohol was high. People were fascinated with the introduction of this new good that altered their state of being. Well, today’s society demands something that does not decrease your awareness. In fact, this good does the opposite and serves as a stimulant: coffee. So why is coffee so popular? Is it do to the rise of the Starbucks franchise? The real truth is that because of caffeine’s effect on the human brain, working people all over the world use it as a way to continue their long day. Employees want to be able to be fully awake as they perform their assigned tasks in their communities.
Why Coffee Companies Raise Prices
Companies such as Starbucks and Coffe Bean are very aware of the consumer’s demand for their drinks. For this reason, these franchises have expanded significantly at a global level. If you drive two miles south from a Starbucks, you are bound to encounter a second branch. This is the main strategy used by these corporations to generate profit. They want to make sure that you are at a close range so that you will not hesitate to go to them.
More so, the demand for coffee enables several franchises to raise their prices, because they know the public will eventually need coffee. In truth, this is a clever trick. Similar to airports, the stores inside these facilities know you cannot obtain food anywhere outside of the security gate, because you are forced to throw out your food. Hence, the food business located past the security gate raise their prices. They are fully aware that you will eventually require water or snacks while you wait a long time to board your plane.
How Rising Coffee Prices Affect You
How does the rise of coffee prices affect individuals? And how much? Shockingly, coffee prices affect people much more than one may think. Many individuals drink an average of at least one cup of coffee per day, while others tend to drink multiple cups per day. However, based on the average cup per day, the money invested in this demand accumulates over time.
For example, Starbuck’s popular caffe latte costs an average of $4.15 for a mid-sized cup. If a person was to consume this same product, as it is one of the most popular servings, the total cost per week would be $20.75, based on a 5 day working schedule. That would then result in $996 per year. Most people’s salaries are able to barely maintain their finances afloat. If you are needing to invest nearly a thousand dollars per year in keeping yourself awake in order to work, then there is surely something wrong. More so if you require more than one cup per day.
Securing Financial Stability
At the end of the day, most people struggle to maintain themselves financially stable. Having to pay bills for home loans, college tuition and medical bills is a heavy burden as it is. Not many people can afford to spent a significant additional portion of their income in something as simple as a drink. Therefore, the continuous increase of coffee pricing affects society more boldly than is apparent.
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