Business travelers are essentially experts at staying in hotels, meaning they know what they like. With a combination of amazing service, attention to detail and lovely facilities, a certain location can earn loyalty from these frequent flyers and guarantee business for years to come. To make sure people return for another stay, the brand must stick around in their minds. Creating an appealing logo and catchy slogan is the first step, but often the more challenging part is making them memorable.
There are many appropriate promotional products that cater to the needs of business travelers, from a basic branded notebook and pen set to leather duffels to use as carry-on luggage.
Certain personalized products work best as complimentary gifts, either to be left in the room or distributed during check-in and check-out. A few classic examples are a custom notepad on the bedside table with pens that say the company name, and mini bottles of customizable hand sanitizer. Consider giving business travelers a promotional key chain like the gold twist-lock key separator so they carry the brand with them to meetings in cities around the world. Other ways to place branded products around the hotel include custom glassware on the bathroom sink, like old-fashioned glasses, or coffee mugs with the company logo next to the coffee pot.
An excellent way to make the brand memorable with promotional products is giveaways. If particular business travelers frequent the hotel because a prominent client is in the area, consider rewarding them with a personalized duffel bag as a token of appreciation for their business. Another option is to offer gifts in exchange for a small favor. For example, ask them to fill out a survey about the service they received, for a prize. Some gifts that would work for this offer are luggage tags with the company logo on them and executive business card holders.
Referrals And Reviews
Additionally, acknowledge customers that write favorable reviews on TripAdvisor, Yelp and the like with products that fit their mobile lifestyle like a mega smartphone stand with microfiber cloth or 5G stylus pen. A great way to bring in more clients is by creating a referral system. If someone who stayed at the hotel recommends the place to a fellow business traveler, offer a selection of totes for them to choose from.
What Does A Business Traveller Really Want?
Think about it, you are on the road more often then not, you miss home and your friends and family. What would you want to receive from the business you just had a meeting with? Well, surely there are plenty of things. But, one thing that may make business travellers fondly remember your brand for many, many years to come is to send them a little bit of home. If you are trying to form a useful connection with a business traveller, find out where they are from during your meeting, if you do not already know. Then, make the extra effort to find some sort of token from their home state and have it delivered to their hotel room. For instance, if you have a meeting in New York with someone from Wisconsin, send a cheese basket to their hotel room with a thoughtful note to remind them of home. That personal touch will be impossible to forget. If you want to woo traveling professionals to do business with you, thoughtfulness will go even further than you would imagine.
As a business person, do you think these small details matter most? Let us know how you feel about your company promotion and we might just feature you in our next post! We look forward to hearing your feedback on business items everywhere.