A good logo design can help to form the identity of a small business. If you are a small business owner who has decided to forego hiring a graphic designer, you may be struggling to come up with your own original logo. The most important thing you can do to help your business logo come to life is to follow a process. Remaining persistent and giving adequate time to all of your ideas is the key to producing a logo design for business that your brand can be proud of. Below are 5 steps to the logo design process that you must follow.
Step 1: Brainstorm
This is likely one of the most dreaded steps in the logo design process and marketing planning overall. Rather than going at it alone, sit down with your long-term employees or business partners and talk about how you want this logo to represent your business. Bounce ideas off of one another and write everything down. There are no bad ideas at this stage of the process, only options. Once you have given it some thought and laid out all of your options you can begin the next step of the process.
Step 2: Find Inspiration
The key to a good logo design is something that is memorable and unique to your company. However, it is possible to draw inspiration from other sources. Look up some of today’s most popular brand logos and consider what they have in common. Research cool logo designs from your industry. Do all pizza franchise logos look the same? Make yours different! When you look for inspiration, you are not looking for something to copy and market as your own. You should be looking for ways that your small business can set itself apart. Once you have a better idea of where your design can fit in the market, you can begin bringing it to life.
Step 3: Find Your Unique Design
Once you have found some inspiration, your logo design must be unique. The design should be unique in terms of the appearance, of course. However, it should also be unique to your brand. When a simple logo delivers a profound message, customers and employees will remember it. Moreover, it will create a lasting impression in the minds of potential customers too. In order to create a unique logo concept, you have to think inwards and discover WHY your brand truly matters. Then, you will be ready to start drawing a logo successfully.
Step 4: Sketch And Conceptualize
The last step should have helped you narrow down some of your logo design ideas. Now, you can begin to flesh out the ones that made the cut. Take a pencil and paper and begin sketching out your designs. It does not have to be perfect, after all, you are not worrying about paid advertising just yet. Once you have some marks on the page the logo template should begin to speak for itself. Tell a story about your brand through this design. Consider how the logo will appear to an outside viewer. Now that you have sketched it out, decide if this is the best logo for you.
Step 5: Consider The Typography
Once you have conceptualized a visual for your logo, you must also consider the typography you will use as well. The typeface of the logo will have a huge impact on the brand image of business. That is why it is so important to choose a font that is representative of your organization in terms of style and function. Decide on the color within this step too, in order to design a business logo that represents the unique characteristics of your business to help you stand out from the competition.
Step 6: Repeat
The last step of the process is to do it all over again. It is unlikely that anyone, even professional graphic designers and artists, will get a design right on the first try, just as sports analysts sometimes get things wrong. Do not force your ideas if they do not work. Instead, allow yourself to start over with a fresh set of ideas and a new pencil. Maybe something you sketched out has sparked further discussion, maybe you have a better idea of the story you would like to tell. No matter what, you should follow that inspiration.
Creating good company logos on your own is not impossible. If you have a pencil, paper and an idea, you are bound to come up with ideas for your small business. Remember to keep your designs simple and always have your brand in mind. As long as you follow the process above, you should end up with a creative logo design that you can be proud of.
Photo from http://www.fastprint.co.uk/blog/the-ultimate-guide-to-logo-design.html