How Packaging Can Contribute To A Brand Identity

Your brand identity is one of the most crucial aspects of your products. Yes, the quality of your product plays an important part in sustaining customers for the long term, but you need a powerful sales presentation to get customers to make that first purchase. That sales pitch is your branding and it’s not as simple as just running a few advertisements and giving your company a logo.

Why Is It Important To Focus On Your Packaging?

Your brand identity is a sum of a lot of factors – the product, brand name, advertising, celebrity endorsements, social media presence, availability, etc. Basically, everything a company does is an attempt to create a brand identity. And your packaging should play a crucial part in making that effort a success.

This is why sites like place so much emphasis on the importance of good packaging.

There are various factors of your packaging that affect your brand. These include:

Design Of Your Package

It is important that the design of your package – whether it is a box, a container, a bag, or anything else – corresponds with the product you are selling. Therefore, it is important to keep the product at the center of attention while designing your package.

If you are an e-commerce platform that offers a variety of products, your packaging should accommodate all of the available products. If you are a third-party seller that sells products from other vendors, your packages don’t need to be heavily branded. But your branding should be prominent—just enough to be noticed.

Either way, you need packaging that has a unique and exciting design while reflecting the type of image you want your company to have. This helps potential customers understand what you’re trying to sell and creates an image that you invest your time and effort in all aspects of your product.


The materials you use in your packaging is as important as your design. If the materials aren’t strong and durable enough to hold the products, it can give a really bad impression of your brand. Therefore, the first thing you need to focus on is creating a sturdy package that can store your product without damaging it.

However, in order to create a strong brand identity, you need to focus on more things than just making your package strong. Putting emphasis on using eco-friendly material for your packaging shows that your brand is aware of the environment and is taking active steps to reduce its carbon footprint. Of course, you can use marketing materials to advertise your logo. This can leave a positive impact on your customers and encourage them to purchase your products.


Another key role in your packaging is played by the label. It can provide key information about your brand to the customers and can help create awareness. Therefore, it is best to add prominent labels on the opening of your package.

There are a lot of ways you can add a label to the package—branded tapes, stickers, cards, etc. You can even have your labels pre-printed on your packages if you want. The labels should include important information such as contact information, email address, social media profiles, etc. It should also have the logo of your brand.

Social Media Presence

Nowadays, social media plays a huge role in the marketing of your brand. Of course, this astute marketing can help your business flourish. When people like something, they post pictures of it on Instagram and Twitter, which further increases awareness of your brand.

For this to be effective for your brand, it is important that all three of the above aspects comes together to create a beautiful packaging that seems worthy enough to be snapped. This is one of the easiest ways to create brand awareness in today’s world that is ruled by social media. You can further benefit from this by taking pictures of your package and posting them on your brand’s social media handles

Think of your packaging as an extension of your brand identity. This is especially true if you’re just introducing a new product in the market. By creating a strong packaging for the products, you can help build a relationship of trust with your customers.

Put extra effort and time into creating your package because that will lead potential customers to pick up your product or place an order. If the package isn’t great, most people wouldn’t care about the product that comes inside the package.


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