Every small business has a brand identity. Some brands are carefully crafted while others just have a simple logo. As a business owner, you should invest in marketing materials that can communicate your business’ brand. In fact, marketing a business is a key part of MBA online requirements. When directed properly, marketing materials can be anything in product, print or digital form that promotes your business. When you are just starting out, here are the essential marketing materials for small business.
Business Card Materials
Most business owners carry around business cards for networking, marketing and selling. Biz cards are basic marketing materials. They can be handed to any potential customer, client or vendor. Whether you are at a networking event in NYC or meeting someone in business class, the design of your business cards can have a huge first impression. Surely, choose a business card design that supports your entire branding package. It will make a great first impression and communicate what your business is all about.
Small Business Website
Furthermore, your corporate identity should transfer from business cards to your website. Odds are, your website is the second marketing material potential customers see. In some cases, it might be the first impression for people searching for a local business listing online. The business website should include what your brand is all about, services provided and relevant information to customers. If possible, include product pricing or newsletter sign ups. In today’s digital business environment, a strong website can be a powerful marketing tool.
Corporate Marketing Materials
With the basics in place, corporate marketing material ideas can make your company stand out. When placing bids, signing paperwork or providing work references, your stationary sets a professional tone. When your letterheads, envelopes and forms match the corporate brand, they all server as marketing material. Customers will see them, use them and possibly share them. This way, you are consistently promoting your brand personality and feel to customers or employment agencies. For a small cost, stationary marketing materials give small businesses a corporate level of professionalism.
Direct Mailing Materials
In addition to your website and newsletter outreach, direct mailers are highly effective marketing materials. Send them in the form of letters, flyers, inserts or sales booklets. These direct mail materials offer another physical channel to reach end-to-end or B2B VoIP phone service consumers. With a strong list of mailing addresses, the results of these marketing mailers can be very successful. More so, the consistent branding reminds customers of your small business every time you send something out.
Again, another physical marketing item, promotional products increase brand awareness. You can give out branded t-shirts, mugs or thumb drives. Whether it’s a big or small product, your logo will be kept with potential clients. Especially if you offer useful items like pens or chargers, people are more likely to keep them long term. These promotional products will regularly help customers and send referrals your way from their friends or family. With a strong branded promotional product, the marketing materials will generate a lot more awareness.
Thus, types of marketing materials are needed within every small business. Start with a logo, business card and website. Then, take your business to the next level with a consistent corporate identity. This branding should create the same feel across all digital, print and physical materials. Just by investing in some of these marketing materials, your small business could see a significant increase in business revenues.
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