A Marketing Manager’s Guide To Planning Social Media Posts


When developing your social media post strategy, it is essential to have a guided plan. As a marketing professional, you know that social media can play an influential part in your advertising campaign’s success. With so many social networks to manage, it’s important to stay organized. Ideally, you should create a plan for when and what you’re going to publish on your business’s social platforms. Like delivering content to engage readers, social media posts require regular engaging posts to achieve brand recognition, lead generation, or SEO rankings. Read on to learn about several essential guiding steps to planning social media posts.

Set SMART Goals

To begin planning your social media marketing strategy, it is essential to set SMART goals. Without objectives, it is increasingly difficult to measure your returns on your investment. Under the SMART goal framework, each of your goals should be specific, measurable, attainable, relevant, and time-bound. For example, you might set a goal to use Facebook for customer support and to lower your typical response time to under one hour by the end of the year. This way, your goals become measurable and easier to work towards. In addition, assign goals to measurable aligning metrics. You might measure how much your brand has grown by followers or shares. To initiate your social media marketing plan, it is crucial to set SMART goals.

Audit Social Channels

Once you have set SMART goals, audit your social channels to effectively plan and delegate your advertising time. Essentially, auditing your social media platforms entails evaluating your current social media presence, looking for expansion opportunities, and abandoning marketing channels where appropriate. Consider which channel your target audience most frequently uses. If you’re unsure, you can make note of which platforms your competition is utilizing and whether or not they are engaging your desired customers. Be careful not to take on more social networks than you can handle. This may lead to stagnant channels, giving visitors a negative impression of your brand. It is essential for your chosen social platforms to support your business objectives as well. Audit your social channels to ensure you are using the proper networks to reach your target audience.

Research Ideal Posting Frequency & Times

After you’ve audited your social channels, you need to research the ideal posting frequency and times for your company. Your social media posting schedule plan should be unique based on your specific niche. Nevertheless, there are still general guidelines to follow. According to studies, marketing professionals found prime success rates when they posted to Twitter at least 5 times per day, Facebook two times per day, and LinkedIn once per day. With Twitter, you might even be better off posting up to 20 times per day with the right hour spacing. Be sure to pay attention to when your target audience is most likely to be on your social channels. That can help you plan the ideal posting time. When planning social media posts, it is imperative to research the ideal posting frequency and times for your business’s industry.

Optimize Profiles

Another online new marketing strategy is to optimize your social profiles for your social media marketing plan to achieve maximum reach. You need to match your social profile to your business’s brand voice. Surely, your social profiles should align with your brand with relevant photos and engaging copywriting. To optimize your profiles, use a consistent profile picture across your social channels. This will improve your brand recognition. Additionally, complete every section of your social profiles in creative and succinct ways. These are opportunities to explain what your business does and how it brings value to customers. You can also utilize relevant keywords throughout your profile to improve your search rankings. When planning your social media posts, it is critical to optimize your profiles.

Measure Progress And Make Adjustments

Furthermore, it is important to measure progress and make adjustments as you execute your social media marketing plan. You need to know if your social media posting efforts are delivering results for your company. For example, you can measure your conversion rates by downloading a social media dashboard. If you integrate this dashboard into Google’s analytics, you can access data to measure if you are driving sales from your social channels. You can also use this dashboard to examine how well your content is resonating with your audience based on the number of visitors. You can even look at engagement to see how many of your customers and followers are interacting with your social posts. Once you have begun to execute your social advertising plan, it is crucial to measure progress and make adjustments.

There are several guidelines to follow when planning social media posts for your marketing campaign. First, it is essential to set SMART goals so you can quantify the success of your social posts. Then, audit social channels to determine which networks are most effective for your industry. Next, research ideal posting frequency and times based on when your target audience is active on social platforms. In addition, you need to optimize your profiles to ensure consistency across your brand. Furthermore, measure progress and make adjustments as you execute your marketing strategy. Follow these essential guiding steps to planning social media posts for your marketing campaign.

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